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Online Reputation Management: 10 Minutes a Day to Monitor Your Company’s Reputation

November 7th, 2008 | | Reputation Management, Social Media & SEO

Have you ever been to a store and had just awful service? A sales person ignores you, or worse, is outright rude? Maybe you had to send back your meal at a restaurant three times because your food was cold? It’s happened to all of us at some point and, if you’re like me, ten minutes after you’ve left the store or paid the check at the restaurant, you’ve come up with …

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SEO News Roundup for November 7, 2008

November 7th, 2008 | | SEO News Roundup
  • Apparently, Fortune 500 companies don’t really believe in SEO. This article from Search Engine Land says that these companies are “doing an extraordinarily poor job”. Ouch!
  • Who doesn’t love analogies? There is a post at SEOMoz about a “File Cabinet” theory of site architecture.  In this post ‘Great Scott’ mentions that a lot of people get confused on how to structure their site to be SEO friendly and user friendly at the same time. Therefore Scott …
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Organizing Your Content Effectively for SEO

November 6th, 2008 | | Information Architecture, SEO Copy Writing

Content. Content. Content.  It seems that’s all you hear when you start learning about SEO.  The algorithms are wanting to bring relevant content to those who are searching and webmasters are looking for fresh and relevant content to put on their sites.  Before Google penalized for duplicate content, large article repositories were a way to get content quickly on your site.  As the search engines continue to implement more strict polices around duplicate content, webmasters are looking for …

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My Favorite SEO Argument: Sitemap vs. No Sitemap?

November 6th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization

When I first started managing SEO campaigns for clients, the XML Sitemap was a primary directive – no ifs, ands or buts. In my naivety, I couldn’t fathom why anyone would argue against creating a Sitemap and essentially pointing the search engines to my perfectly optimized content! Since then, I’ve had my eyes, and mind, opened to new ideas and viewpoints that have challenged my construct on a Sitemap’s necessity. Today, I’d like to quickly cover what …

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SEO News Roundup for October 31, 2008

October 31st, 2008 | | SEO News Roundup
  • Ann Smarty over at Search Engine Journal details three Wikipedia-centered tools that can certainly help in your SEO and blogging efforts. Free, useful tools … Who doesn’t like that?
  • In this entertaining post from Search Engine Land, Eric Ward discusses link building strategies that go beyond the multitude of tools available.  ”…who will rise above it and remind everyone that tools are dead weight when it comes time to finally, y’know, make something real happen?”
  • Get Your …
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Unleash Your Website’s Hidden SEO Potential by Optimizing Your PDF Files

October 30th, 2008 | | Crawlability, Nuts & Bolts of Optimization

PDFs are a widely used file format both online and offline. They are a convenient and multi-purposed file format that allows for restricted editing, compression when images are present and most importantly, PDFs preserve the look and feel of the source document. From the earliest days of the internet, PDFs have been applied to websites for many of those same reasons. However, in the early days of SEO, it was widely considered …

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Learn How to Make Flash and SEO Play Nice Together

October 30th, 2008 | | Crawlability, Usability

The year was 1998.  A new windows OS came out, the iMac appeared and a president was impeached … and I discovered Flash.  In a dimly lit computer lab, I came across eye4u.com – a German website that was built solely in Flash.  Its galleries and intro were stunning.  I never saw anything like that on the web before.  In general, the web was getting used to not being so “Netscape Gray.”  I remember saying “this is the future …

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Does Your Website’s Content Offer Solutions?

October 30th, 2008 | | SEO Copy Writing

If not, it better. When people enter keywords in search engines, they are obviously searching for something. What? A solution to a problem or an answer to a question, right? Based on that knowledge you need to focus your SEO copywriting on providing solutions for your prospective customers.

I am online all the time looking for solutions and answers to my many, many questions. Normally I don’t enter keywords in the form of a question though. …

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Local Search: Snagging The New Top Search Positions

October 29th, 2008 | | Basic SEO Tips

SEO is all about getting top positions in search results to make your website more visible to searchers and potential customers. But, the top results don’t look like they used to anymore—paid search results right up top, immediately followed by a list of natural search results.

Now we’re seeing local search results front-and-center, right below the paid search listings where the natural search results used to show top positions. We’ve all seen them and it’s hard to remember when they started …

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SEO News Roundup for October 24, 2008

October 24th, 2008 | | SEO News Roundup
  • Search Engine Land reported on a session from SMX East and asked “When you turn a link on, does it return the favor?“  The basic questions were if site wide links still worked and if links from Digg could hurt you.  Short answer? Site wide links are OK, but not the best.  Links from Digg (or any link bait) are because they are “…absorbed into the ranking algorithm like any other.”
  • One of the more difficult aspects of link building …
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