Welcome to SEO Boy, the authority on search engine optimization -- how to articles, industry news, insider tips, and more! If you like what you see, you can receive free and daily updates via email or RSS.

SEO News Roundup for November 21, 2008

November 21st, 2008 | | SEO News Roundup
  • I don’t necessarily condone the practice of buying links, but Rand’s list of 8 ways to buy links “without buying links” is pretty darn clever.  Whether it’s the point on sponsoring events, incubating blogs or flat out buying other websites, there are some plausible (and savvy) technics here for growing your link profile.
  • If you’ve ever put together (or perhaps read through) an SEO proposal, you know how tedious and technical they can be.  This week at SEOBook, they …
Read Full Article Read Full Article  |  Comments Comments  

Take Control of Your SEO Destiny with a Robots.txt File

November 20th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization

One of the worst things a self-respecting SEO can do is feel out of control. “It doesn’t matter what I do, Google will decide how my site ranks in the end.” That’s dangerous talk, for sure. There are plenty of straight-forward tasks that every site owner can perform to take control of their SEO destiny (or rankings if you prefer). Of those tasks, the creation and correct implementation of a robots.txt file is of extreme importance.

What …

Read Full Article Read Full Article  |  Comments 1 Comment  

SEO Myth: You Have To Sell Online to Market Online

November 19th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization, SEO Management

Even when colleagues and competitors are taking advantage of the benefits of SEO, some companies still haven’t even considered making room in the budget. But why? Well, many businesses are discouraged by the common misconception that if you don’t sell online, you won’t see a benefit from building your presence and visibility online. The reason for this myth is a basic misunderstanding of online shopping—searchers are not all focused on the transaction!

Read Full Article Read Full Article  |  Comments Comments  

SEO Spam and What to Look Out For in SEO Help

November 18th, 2008 | | SEO Management

SEO is continuing to gain a lot of interest.  However, this interest is generating more and more people trying to cash in on the interest and pose as SEO experts.  A lot of people come out and advertise ways to beat the system and rank higher using secrets contained in a pricey e-book.  Last week was really annoying in talking with these “experts.”  Within a couple days, I was accosted by posers (to borrow a term from the …

Read Full Article Read Full Article  |  Comments 3 Comments  

Don’t Bother Adding Meta Keywords To Improve SEO Rankings

November 18th, 2008 | | Nuts & Bolts of Optimization

First things first, what are meta keywords? Meta keywords are keywords that SEO advertisers use  in the code of their site to drive traffic and increase their site rankings organically. Don’t get meta keywords confused with meta titles, aka page titles or meta description. These are two different aspects of SEO that are important and should be included in your SEO strategy.

Why you shouldn’t bother using meta keywords? A quick answer, the search engines don’t put as much weight on …

Read Full Article Read Full Article  |  Comments 3 Comments  

The Benefits to Article Marketing

November 17th, 2008 | | Basic SEO Tips, Link Building, Reputation Management

If you’re like me, addicted to internet marketing, I find I can never get enough information.  I’m always looking for the next cool trick, something someone else did that worked that I might be able to try too or just a juicy tidbit of info about a new start-up in the industry.  I’m always on the hunt!

Despite the topic I’m searching for, ultimately I’m searching for great content.  Sure I use Google Reader to organize the blogs and websites I …

Read Full Article Read Full Article  |  Comments Comments  

SEO News Roundup for November 14, 2008

November 14th, 2008 | | SEO News Roundup
  • Planning for an SEO campaign is a complex process.  Thankfully, SEOs like Matt McGee break down that process into more easily digested steps.  I particularly agree with Matt’s first step:  SET GOALs.  Hard to get anywhere if you don’t know where you’re going!
  • This list from Search Engine People puts together the top 25 most powerful directories.  Excluded from the list are the “expensive” directories like Yahoo! or BOTW, which means this list will give you more bang for …
Read Full Article Read Full Article  |  Comments Comments  

Happy eCommerce Holidays: Customer Reviews, Blogs and Original Content Create Snowballing Sales and SEO Success

November 12th, 2008 | | Basic SEO Tips, Social Media & SEO

‘Tis the season to go shopping online! By mid-November, many ecommerce marketers are looking at the downhill ride of the year—and no, I promise I don’t mean sales declines. You’ve prepped, planned and plotted all year for this. All your planning is about to be put into action and now is the time that many ecommerce marketers sit back and watch what happens. Certainly nothing is dismissed or ignored, but you’ve done most everything that can be done and now …

Read Full Article Read Full Article  |  Comments 1 Comment  

Utilizing Google Trends in Keyword Research

November 11th, 2008 | | SEO Keyword Research

A big part of building a site for On-Page SEO is the utilization of keywords.  Finding the right niche for your services and exploiting the right keyword competition rewards you in dominating the ranks better, but how long will the keywords overall perform?

Enter Google Trends.

Google Trends shows you how often certain search terms have been searched on Google over the past few years. Measuring the Keyword Effectiveness Index (KEI) alongside a good trend can give you more confidence in ranking higher and more consistently because the …

Read Full Article Read Full Article  |  Comments Comments  

Keyword Research – The First Step to SEO Success

November 10th, 2008 | | Basic SEO Tips, SEO Keyword Research

It’s time to get ranked for the keywords that are relevant to your business.  While this can seem like a daunting task, it doesn’t have to be when you follow these simple steps!

Making a list of the keywords you should rank for is the first step.  Take the “work” out of  it by just sitting down and brainstorming with your team.  If you have a sales team, bring them in on the action too.  Find out …

Read Full Article Read Full Article  |  Comments 2 Comments