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SEO News Roundup for December 03, 2008

December 3rd, 2008 | | SEO News Roundup
  • Need to update your link building skills to coincide with the times?  This article explains how you can build your site’s link profile with good content and concentrating on quality links.
  • It’s nice to reminded about the importance of keeping lists.  With so many ideas, tools and general discussion going on in the SEO industry, it is difficult to keep all of it straight.  So Stoney deGeyter wrote this reminder to keep it all in a handy list!
  • All of …
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Using Google Maps to Increase Sales

December 2nd, 2008 | | Local SEO

A great way for traditional “brick & mortar” businesses to generate more sales is to grab up the “low hanging fruit” the Internet provides.  One very popular local tool is Google Maps.  What started just as a way to find directions and location turned into one of the largest marketing venues on the Internet.

Yellowpages with Opinions

With the ability to search for what you want in relation to your local community, Google Maps turned into a dynamic …

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How to Become Google Analytics Certified

December 2nd, 2008 | | Analytics

If you’re in a business where getting new clients is a part of your job, having the right credentials is key.  And when it comes to the world of search engine marketing, the more certifications you can gain, the better.  Many people have asked us over the past few months how to become Google Analytics certified.  So, we’ve done our research and in this post I’ll tell you how.

What you’ll gain:

As with other Google certifications, an Analytics certification

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The Basics of SEO Copywriting for Link Building

December 1st, 2008 | | Link Building, SEO Copy Writing

You’ve probably heard lots and lots of talk, in SEO circles, about link building and how important it is to search engine optimization.  We know link building is an essential component to good SEO practices and will help boost your rankings in search engines.  How can you go about getting good, quality links to your site?

Well, there are too many websites to name that offer link building campaigns.  The promise of quick and easy links to your site might sound …

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SEO News Roundup for November 28, 2008

November 28th, 2008 | | SEO News Roundup
  • John Andrews at Johnon.com urged SEOs to do their homework this week.  What’s the homework?  ”Pay attention to the SERP.”  In other words, real-time search results provide plenty of information on what SEO strategies are and aren’t working.
  • Making “decisions that’ll rock your SEO campaign” are a part of your job description, right?  In part I of a Search Engine Guide article, several great points are discussed on how to make the best decisions possible.  Don’t make decisions on temporary …
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Why SEO Management is a lot like Baking a Turkey

November 27th, 2008 | | SEO Management

Today being Thanksgiving day, it’s only fitting that I draw some sort of ridiculous parallel between the holiday and search engine optimization. It’s my blog-given right! The average American family is working hard on bringing a plump succulent turkey to the table for their holiday feast. Let it be said that this is no simple task. It is one that requires knowledge, planning and more than a …

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Happy Thanksgiving from SEO Boy!

November 26th, 2008 | | SEO Boy

Gobble, gobble, gobble.  It’s that time of year again!  Time to eat plenty of turkey and go into an ever so delightful tryptophan haze.  It’s time for SEO Boy to say, HAPPY THANKSGIVING!

Here is a short list of what SEO Boy is thankful for this year:

  • Fantastic blog readers
  • His benevolent mentor, PPC Hero
  • No shortage of great SEO topics to write on
  • Cheeky costumes and green turkeys

So faithful readers, what are you and …

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Online Reputation Management: A Black Friday Follow-up

November 26th, 2008 | | Reputation Management, Social Media & SEO

A few weeks ago, in a post titled Online Reputation Management: 10 Minutes a Day To Monitor Your Company’s Online Reputation, I talked about how important, and easy, it is to monitor your online reputation. We focused on how to keep track of what others are saying about you and how to add to the conversation and build your presence in search results while doing it. Now, as the holidays approach and Black Friday, the reputed “biggest shopping day …

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An Overview of Local Search SEO

November 25th, 2008 | | Local SEO

Optimizing your website for E-commerce or optimizing your Ebay store for boardgames or shady herbal supplements is a great way to do business, but what about the traditional “brick and mortar” stores?  Many businesses or services don’t want to provide an online service or as is often the case, they simply can’t.  If you’re a plumber, SEO holds no help for you right?

Wrong.

If your business is geared directly for your area and your area alone, utilizing the benefits of “Local …

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Google’s New SearchWiki and How It Affects SEO

November 24th, 2008 | | Nuts & Bolts of Optimization, SEO Management

On Friday, Google rolled out new features to their ever popular search engine and they’re being dubbed as the biggest change to Google search in a year.  The new features, which allow user’s to personalize their search results, are called, SearchWiki, and are available only to people who have a Google account.

From a user’s perspective, the cool features are the ability to change, rearrange and comment on search results.  Never before have users been able to rearrange the order …

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