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The Artwork of SEO Boy: From Idea to Villain, Dr. Schwarzerhut Comes Alive

December 17th, 2008 | | SEO Boy

If I were pressed to choose my favorite part of the SEO Boy blog, it would have to be the artwork. The content is great and all, but I love using the artwork to give readers a peak into our quirky personalities from ‘behind the scenes.’ Of course, the artistic journey began with PPC Hero. But when it came time to launch this blog, we had to give new life to an old character (SEO …

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A Lesson on Search Behavior and SEO

December 16th, 2008 | | Search Behavior

This week, my goal with this post is to hear from some of the readers of SEO Boy!  I know that all of you have your own ideas and opinions as it relates to search behavior and SEO.  The entire realm of SEO is based on how people use search engines.  In my decade+ years of Internet usage and training, I’ve observed a couple things:

  • People like to roam
  • People don’t have patience
  • It seems that those two statements conflict, but I can’t …

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    How and Why You Should be Using Google Webmaster Tools – Part 2

    December 15th, 2008 | | Crawlability

    Last week I wrote part 1of the how and why into Google webmaster tools as a tool for improving your organic rankings and traffic.  Just to reiterate, Google webmaster tools is an account you can set up for free that gives you viable information regarding your website and how Google crawls your site.  From setting up your WMT account to checking your settings and reviewing the diagnostics page these tools help you fix error pages on your site and …

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    SEO News Roundup for December 12, 2008

    December 12th, 2008 | | SEO News Roundup
    • Katherine at search marketing for non profits has a nice analogy between SEO and PPC.  PPC she says is like renting the land while SEO is like owning the land. Perhaps this is true, but I feel both have positives and negatives and every marketing team should look into both and see which would fit best for their company, if not both!  
    • Looking for more insight into the great SEO debate of 2008 (i.e. outing of a …
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    Get Hip to SEO Lingo by Distinguishing Between Crawl, Index and Cache

    December 11th, 2008 | | Nuts & Bolts of Optimization

    For all of those out there that suffer from arachnophobia, this post may offend you. Today I’m going to talk all about search engine spiders. These creepy-crawlers (well, maybe not creepy) are the backbone of the world-wide-web. Whether you’re discussing GoogleBot or SLURP (Yahoo!’s bot), they are the tools by which the search engines discover new websites, new content and ultimately play a huge role in the health of your SEO campaign. But more to …

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    Online Crisis Management: Preparation, Not Practice-Makes-Perfect

    December 10th, 2008 | | Reputation Management, Social Media & SEO

    Just yesterday, while discussing the sad state of the Governor’s Office in his home state, my husband shared with me a recent tid-bit one of his graduate business professors had shared with the class. The professor, while working with corporations on developing core business principles, asked top execs of major, multi-national corporations, “what is your core business strength?” The worst answer, the professor said, was not …

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    Using Facebook with Local Search to Increase Brand Awareness

    December 9th, 2008 | | Local SEO

    My wife is on Facebook.  That’s not a real shocker, but my wife also got my mom on Facebook and also most of her network of friends.  She is communicating and playing games with friends … or I should say against friends and passing along information about what they are up to and what not.  In fact, at a recent Christmas party, she was talking with one of these fellow friends about things they’ve seen – games, application, etc on …

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    How and Why You Should be Using Google Webmaster Tools – Part 1

    December 8th, 2008 | | Crawlability

    Google Webmaster Tools is a necessary program to help make your site more Google search friendly.  Webmaster Tools (WMT) provides detailed reports about your sites visibility on Google search.  Some of these reports include inbound and outbound links, when the last time Googlebot accessed your pages, how many pages on your site are 404′ing, etc.  Because Webmaster Tools is so comprehensive, this will be a two part series.  Today I will discuss how to create an account, and the reports …

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    The Mistakes of Misspellings in SEO: ‘Trafic’ Isn’t Everything

    December 5th, 2008 | | SEO Copy Writing, Usability

    ‘Tis the season for bargain hunting, and according to this recent New York Times article, new sites devoted to bargain-hunting with the help of misspelled brand names are popping up to help shoppers find the best deals. These sites, aimed at helping searchers find the best prices on eBay, offer searchers common product and brand name misspellings, locating items with fewer bidders because items aren’t …

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    Discover How Goals Can and Should Inform the SEO Process

    December 4th, 2008 | | SEO Management

    It’s easy to fall prey to the day-in and day-out minutia of managing a search engine optimization campaign, but it is so very important to remember where all of those little changes lead! It is my belief that too many SEOs put the process ahead of goals and success metrics. The truth of the matter is, your goals should inform your process and shape your SEO campaign.

    Choosing the Right Success Metric(s)

    There are countless data points that you …

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