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How to Become an Expert SEO Spy

January 13th, 2009 | | SEO Keyword Research, Site Review & Analysis

A Chinese general from around 400 B.C. was quoted as saying “keep your friends close and your enemies closer.”  The spirit behind this saying is that friends can benefit you or not if they do the smallest thing, but your enemies can harm you by doing anything.  Though this phrase was talking about war, it has been used in any type of competition.

SEO is, by nature, competition.  Ranking higher than the other guy is the purpose of SEO because people don’t …

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5 Reasons You Should Submit Your Site to Directories

January 12th, 2009 | | Link Building

Link building is and has been a great long term strategy for increasing your SEO presence.  Link building is the process of creating inbound links to your website.  This can be done by reciprocal links, e-zines, press releases, newsletters, and most importantly, directories.  A directory is a website that lists other websites by subject. Users who want to get information on a particular subject will either to go the basic Google search, Wikipedia or they’ll search in a directory …

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Argument for Online Integration: Research Shows Display Ads Boost SEO

January 9th, 2009 | | Search Behavior

I know I’ve said it before, and I’m going to say it again; to get the most from SEO or any online marketing strategy for that matter, you have to develop an integrated strategy. What does that mean? It means you can’t just rely on PPC or SEO, you have to diversify.

Now, some new research shows that you can use display ads to help change how consumers search and find your site or products online. Your consumers are constantly exposed …

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How Custom 404 Error Pages Improve Usability and SEO

January 8th, 2009 | | Usability

Ah, the 404 error page.  These pages are the bane of frequent internet surfers, and are probably one of the most overlooked aspects of a website.  Personally, I can think of few things more annoying than arriving at a website and being served a page stating, “Page Not Found.”  Ugh.  As a self-respecting SEO (who sees usability as a integral part of the job), this user-experience is awful.  What’s worse, a typical 404 error page has a high liklihood of …

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SEO News Round Up for January 7, 2009

January 7th, 2009 | | SEO News Roundup
  • Ever wonder how you can increase  your SEO rankings with a word press blog? Well Michael Martine is going to tell you in his new book, WordPress SEO Secrets that is launching today. According to Chrisg.com, he says don’t try and get this information for free from websites and forums, because you’ll just end up spending time sorting the good info from the bad. Plus this book has a money back guarantee, so there’s no …
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Using Google Sets for SEO Keyword Research

January 6th, 2009 | | Search Behavior, SEO Keyword Research

In a previous post of mine, I talked about how you could use Google Trends to spot how popular a certain keyword was becoming or diminishing.  One task of SEO is, of course, defining your service in a small set of popular keywords.

I have spent many a roundtable in discussing with clients the “key phrases” that would boil down their business into bitsize words that weren’t vague.  Solutions, Programs, Product, Tool and Service were all words …

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How to Set Up and Use MSN’s Live Search: Webmaster Central

January 5th, 2009 | | Crawlability

Like that of Google Webmaster tools and Yahoo! site explorer, MSN also has a tool that can help people find and enhance their site to increase their SEO performance.  As I have in my Google Webmaster Tools post and my Yahoo! Site Explorer post, today I’ll go into detail on how to set up and use the MSN live search webmaster central (MSN WMT) tool.

The set up is identical to that of GWMT and YSE.  You must first …

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SEO News Round Up for January 2, 2009

January 2nd, 2009 | | SEO News Roundup
  • Shimon Sandler breaks down the SEO equation into 2 parts: Content and Links.  In this post, however, he explains the importance of content and how quantity of content factors in.  “A Content-rich site is a good thing.”
  • Google made their last Toolbar PageRank update of 2008 on Wednesday.  As reported by Search Engine Land – Matt Cutts confirmed the update via Twitter, and SEOs around the world checked to see if they had something else to celebrate for new …
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My 2 Cents on the SEO Community

January 1st, 2009 | | Reputation Management, Social Media & SEO

I was strolling through Sphinn the other day, poking my head in on a few posts and discussions. The quality (mostly) and variety of content there is tremendous and helpful. Well, eventually I landed on an article about “little known high value links.” My interest was piqued as link building is one area where I am constantly seeking new ideas to grow my skill set. The article is unpretentious, and brief – but holy crap …

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Counting Down SEO Boy’s Top Tips of 2008

December 31st, 2008 | | SEO Management

With only hours left in 2008, it’s time to look back at some of SEO Boy’s top tips of the year. Whether you were looking for practical “how-to’s”, ideas for selling SEO to company execs, or social media expertise, SEO Boy has been providing the best of our professional knowledge to you over the past months. Here is my short list of top tips of 2008—cross-check your 2009 marketing plans and make adjustments to strategies with these tips in mind. …

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