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A Chinese general from around 400 B.C. was quoted as saying “keep your friends close and your enemies closer.” The spirit behind this saying is that friends can benefit you or not if they do the smallest thing, but your enemies can harm you by doing anything. Though this phrase was talking about war, it has been used in any type of competition.
SEO is, by nature, competition. Ranking higher than the other guy is the purpose of SEO because people don’t …
January 12th, 2009 | Amber
| Link Building
Link building is and has been a great long term strategy for increasing your SEO presence. Link building is the process of creating inbound links to your website. This can be done by reciprocal links, e-zines, press releases, newsletters, and most importantly, directories. A directory is a website that lists other websites by subject. Users who want to get information on a particular subject will either to go the basic Google search, Wikipedia or they’ll search in a directory …
January 8th, 2009 | John
Ah, the 404 error page. These pages are the bane of frequent internet surfers, and are probably one of the most overlooked aspects of a website. Personally, I can think of few things more annoying than arriving at a website and being served a page stating, “Page Not Found.” Ugh. As a self-respecting SEO (who sees usability as a integral part of the job), this user-experience is awful. What’s worse, a typical 404 error page has a high liklihood of …
In a previous post of mine, I talked about how you could use Google Trends to spot how popular a certain keyword was becoming or diminishing. One task of SEO is, of course, defining your service in a small set of popular keywords.
I have spent many a roundtable in discussing with clients the “key phrases” that would boil down their business into bitsize words that weren’t vague. Solutions, Programs, Product, Tool and Service were all words …
January 5th, 2009 | Amber
Like that of Google Webmaster tools and Yahoo! site explorer, MSN also has a tool that can help people find and enhance their site to increase their SEO performance. As I have in my Google Webmaster Tools post and my Yahoo! Site Explorer post, today I’ll go into detail on how to set up and use the MSN live search webmaster central (MSN WMT) tool.
The set up is identical to that of GWMT and YSE. You must first …