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Local Search: Do What 91% of Your Local Competitors Don’t

January 27th, 2009 | | Local SEO

This recent survey showed what we have already seen and what we were suspecting: Finding Local Businesses through the Internet is increasing AND Local Businesses aren’t doing a lot to capture those searchers.

Local advertising has usually been the realm of newspapers, yellowpages and the vehicle the owner or service person drives.  Unless there’s a budget for it, radio and TV advertising are usually too expensive.

99% of business owners have a hand in their own marketing, but the frustration …

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How to Prevent Client Disappointment by Setting the Proper Expectations

January 26th, 2009 | | SEO Management

SEO success starts with setting proper expectations.  A lot of the small businesses I do SEO for expect immediate results. When I have to tell them that SEO is typically a long term strategy and unlike PPC, it may take a while to see results, they often get disappointed.  If you own a business, did you expect a great return the first month? Probably not.  More than likely you had to put in a lot of hard work for a …

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SEO News Round Up for January 23, 2009

January 23rd, 2009 | | SEO News Roundup
  • A bit wordy, but Erik Cisler post on why your SEO content needs to be good puts things back into perspective for me when working on my own SEO accounts. Erik mentions that you must target human beings in your SEO content, and not just with keywords but ‘key ideas that appeal to people’.
  • How does one get links to their site? Add more content says Mike Moran from Search Engine Guide. He mentions that people ask him how …
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Are You Optimizing Your Press Releases For Social Media?

January 21st, 2009 | | SEO Copy Writing, Social Media & SEO

When you’re looking to find out what’s new in the world, or what’s going on right now, where are you looking online? Most of us don’t look past the social media sites we’re already using all day, everyday, to get the latest news and current events. Social media platforms are the new source of news these days. Whether it’s our friends or colleagues posting interesting news items or events on their social networking profiles, or our favorite blogs giving us …

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Local SEO: The Power of Reviews

January 20th, 2009 | | Local SEO

Do you take recommendations from people about certain services or products?  Of course you do!  We LOVE to listen to people that have gone down the path we were wanting to tread, but were afraid of the risk.  Most of us don’t have time to weight options between different carpet cleaning services, veterinarians or even sushi restaurants.

We want to hear from someone who took the risk.

  • Does Mighty Putty really work?
  • Is the Perkins on the other side of town the same …
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Have You Incorporated These 6 SEO Elements Into Your Landing Pages?

January 19th, 2009 | | Basic SEO Tips

SEO and landing pages are like chocolate pudding at the all you can eat China Buffet.  They must go hand in hand in order to receive SEO success. Once you have completed your keyword research, you will need to select 2 to 3 keywords for each landing page that best suits your landing page content and user intent.  With your targeted keywords decided upon, begin writing these keywords “strategically” into your landing pages in these various ways:

1. Unique Page Titles

a.       …

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SEO News Round Up for January 16, 2009

January 16th, 2009 | | SEO News Roundup
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3 Performance Metrics That Can Indicate The Quality Of Traffic to Your Site

January 16th, 2009 | | Basic SEO Tips

There is a series of performance metrics that you can utilize to determine how well your search engine optimization is going. Actually, the list of metrics that you can monitor in order to gauge your progress can go on and on. Today, I will focus on three basic stats that indicate the quality of visitors that you are driving to your site.

Average pageviews: Increasing your visits/pageviews to your site is extremely important for any SEO campaign, however you can’t sacrifice …

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4 Reasons Why I Love SEF Extensions for Joomla!

January 15th, 2009 | | Advanced SEO Tips

If you have ever managed an SEO campaign for a website that is based on the Joomla! CMS, you know how much of a headache it can be. Because Joomla! is database driven, it creates the ugliest URLs you’ve ever seen. Stop characters everywhere and not a speck of user-friendliness to be seen. Thankfully, there are SEF Extensions (SEF=search engine friendly) available that can clean these up. Here are 4 reasons why I love these life-saving …

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Looking Locally For A Professional SEO Firm

January 15th, 2009 | | SEO Management

Whether it’s finding a new physician, car repair specialist or the love of your life, the search is what everyone dreads, am I right? It’s difficult to trust someone new with things as close to you as your health, your safety or your eternal happiness—but we can’t avoid having these vital people in our lives for long, especially when the car breaks down or that annoying cough turns into a full blown flu.

In a difficult economy, more and more business …

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