PPC Hero and SEO Boy are ready for a Star Wars party! I can hear PPC Hero’s introduction now: “I am C-3PPC Hero, Google-human relations. And this is my counterpart, SEO-D2.” Have fun celebrating, Star Wars fans!
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Letter from the CEO – It’s alive! It’s alive!
It’s been two months since increasing our investment in our blogs, and we’re already seeing big dividends! Page views and visits are up 10% each on PPC Hero and SEO Boy. Bounce rates on both have decreased 2% and average time on site is up 8% and 4%, respectively. Big, big congrats to our team at Hanapin for doing such an outstanding job, and kudos to Bethany Bey and Abby Henry who led the charge! Here’s …
News Update: Are You There, Google Voice Search? It’s Me, Kayla.
May 3rd, 2011 | Kayla | News Update
Search Engine Roundtable released an article yesterday that explained a new feature: voice search. This feature appears to be available to a limited number of users on a testing basis on the Google search platform.
Essentially, the new feature detects whether you have a microphone enabled on your computer and whether or not the browser you are using will support that hardware. If all systems are a go, when you type a query into Google search, you receive an …
The SEO Piracy Debate: My Thoughts
In the past month or so there has been some buzz about Piracy in SERPs. More specifically, piracy sites that rank highly in SERPs. It’s an interesting topic and there’s a fair amount of solid information and opinion out there about it. To get caught up, there’s a great post by Danny Goodwin at Search Engine Watch on Censorship and Piracy. At the heart of the debate are two issues:
1. Piracy is illegal and should be punished, but to …
News Update: Bing Enhances Online Shopping Experience
April 29th, 2011 | Sarah | News Update
Bing announced yesterday that they are unveiling a new and improved user interface for Bing shoppers. With an enhanced homepage and product results page, shopping on Bing is now a much more dynamic experience that feels more like a catalog than a search engine.
Let’s first take a look at Bing’s new Shopping homepage.
As a shopper, the new homepage feels much more intuitive than searching …
Can You Haiku Winner!
April 29th, 2011 | Bethany Bey | Contests
Congratulations to Steve Bonnell, the winner of our Can You Haiku Contest! We want to thank all of our readers for their great submissions. You certainly made it tough to choose just one. To show our appreciation, SEO Boy himself would like to present our type 5 Haiku submissions.
Our Guide To Google Analytics IQ Testing: Regular Expression (Regex) Character Guide
Alas, the fourth and final installment of the Analytics test series: the regular expression portion. While the Google Analytics test might seem daunting, with a little studying, it really isn’t bad at all. Yesterday, Jessica covered event tracking. Previously Erin covered …
Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
This is the third in our series of collaborative PPC Hero/SEO Boy series which aims to coves the most important aspects of the IQ Test and prepare you to earn a high score. Steve started us off with Cookies in Google Analytics and Erin continued with Google Analytics Ecommerce Tracking.
Why should we care about event tracking?
Because. Event tracking can give you lots of power. Experienced online marketers understand that the more data you have about what’s …
News Update: Stop Over-Thinking Website Content Today!
April 26th, 2011 | Kayla | News Update
In a blog post SEOmoz published today, “Great Content for SEO: Simpler than You Ever Imagined,” Rand Fishkin supplies readers with a huge relief: “a simple yet massively powerful process for building search-optimized, ‘great content.’” Fishkin lets us know straight out of the gate that while this may not be a new process, it is one that isn’t being used to it’s full potential by most organizations, so it could give SEO pros a competitive edge. And who …
Our Guide to Google Analytics IQ Testing: E-commerce Tracking
This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score.
While the Google Analytics test might seem daunting, I am here to say it isn’t nearly as difficult as one might think, as long as you do your homework. …
