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How New Content Can Help Increase Traffic and Rankings

February 23rd, 2009 | | SEO Copy Writing

Adding new content to your site is a great way to boost your SEO traffic and rankings.  Each time you update your site, you’re telling the search engines to take another look because there are new pages they need to crawl and index.  Search engines love new content!

1.        Keep your newly created content relevant. Don’t go off on a tangent and write a piece that has almost nothing to do with your end product or service.

2.       Target keywords in …

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SEO News Round Up For February 20, 2009

February 20th, 2009 | | SEO News Roundup
  • For those enlisted in managing small business SEO, you know that low-cost online marketing opportunities are hard to come by. Well, GetListed.org is a great resource to add your local business information to the major search engines, plus it allows you to follow reviews and citations. SEOmoz walks you through how to get listed, navigate and understand the GetListed.org service.
  • An important part of any SEO campaign is understanding who your online competitors are, what they are doing, and …
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Learn How to Use the New Canonical Tag and Other META Tags to Control Your SEO Search Results

February 20th, 2009 | | Crawlability, Nuts & Bolts of Optimization

Learn more about the new Canonical Tag and refresh your memory and skills on the META NOODP (dmoz Open Directory Project) and META NOYDIR (Yahoo! Directory) tags to take control of your search results and SEO success.

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Discover New SEO Keyword Ranking Opportunities by Mining Google Analytics Data

February 19th, 2009 | | SEO Keyword Research

Let’s face it, SEO keyword research never ends. User search queries evolve over time, and your SEO keyword strategy needs to reflect these ever-changing search trends. Your keyword list needs to be fluid so that your site remains relevant and highly ranked within the search engines.

One way to discover new keyword ranking opportunities is to look at those organic search queries in Google Analytics that are already driving visits to your site.   The goal here is to see …

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Generate Local Business with Hyperlocal Search

February 17th, 2009 | | Local SEO

Hyperlocal Advertising isn’t hype. In fact, it can increase brand awareness and community revenue while effectivley advertising to niche markets.

Hyperlocal is a term once described about newspapers. Events in a hometown don’t have mainstream appeal unless they have mainstream implications. The happenings of the Arts & Craft show down on Maple isn’t of concern to the mainstream media unless, suddenly, a flying red panda wearing an Iranian beret swooped down onto the scene.

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How to Set Up Basic Lead Tracking Goals for Your SEO Campaign in Google Analytics

February 16th, 2009 | | Analytics

Last week I wrote a post on how to go about getting reporting information on your organic traffic and leads using Google Analytics. Today I’ll show you the basics on how to actually set up those lead tracking goals so you can determine where your leads are coming from and how many you generate at any given time.

When you login to Google Analytics, instead of clicking on ‘view reports’ click on the ‘edit’ link under the actions column to …

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Happy Valentine’s Day From SEO Boy!

February 14th, 2009 | | SEO Boy

SEO Boy is calling out to everyone in the search marketing community today with a public request: Be Mine!  Though SEO Boy nearly forgot the holiday, he’s so full of heart that he managed to put together quite the presentation for Valentine’s Day.  Isn’t he the best Valentine’s Day card ever?

Happy Valentine's Day from SEO Boy!



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Five Free Directories that Can Provide Quality Links

February 13th, 2009 | | Basic SEO Tips, Link Building

Recently, we wrote an article on why you should submit your site to free directories. We have also written on how to find free directories as part of your ongoing link building strategy. If you’ve followed these steps, you’ve learned that there are many, many directories that accept free URL submissions. But which ones will provide quality links to your site?

If you’ve done any research, you will also find that there are numerous lists of free directories. The …

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SEO News Round Up for February 13, 2009

February 13th, 2009 | | SEO News Roundup
  • SEO has certainly changed over time. Shimon Sandler walks us through how search engine optimization has shifted to include many other marketing activities such as social media and reputation management.
  • Motion Charts are one of the more interesting additions to the Google Analytics package in recent memory.  This post describes how you can use Motion Charts to analyze spikes in traffic.  Its important to note that Google reminds us to recognize offline events to explain trends and to review …
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Learn How to Project Traffic and Leads Using Google’s Insights for Search

February 12th, 2009 | | Advanced SEO Tips

This week I found myself in an interesting predicament. I had to project monthly lead generation totals for the remainder of 2009 for one of my biggest SEO clients. My problem: I only have 6 full months of performance data, and the site has only been live since May of ’07. The obvious solution was to take lead totals from the past 6 months and come up with an average. However, this method doesn’t take into …

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