Welcome to SEO Boy, the authority on search engine optimization -- how to articles, industry news, insider tips, and more! If you like what you see, you can receive free and daily updates via email or RSS.

SEO Project-Based Pricing Risks vs. Rewards

April 21st, 2009 | | Pricing Models for SEO, SEO Management

I hate doing dishes—much more than the average person. If I do dishes, I will purposely drag my feet, taking three times as long as my husband. My laboring delay is partly for pity and partly hoping for any excuse to abandon the task to arise. And with a new baby, it’s often just a matter of a few minutes until I am rescued by screams or whimpers. My husband, a sports fanatic, would say that I struggle mightily with …

Read Full Article Read Full Article  |  Comments Comments  

Jump On the Twitter Bandwagon: How Twitter Can Improve Your SEO

April 20th, 2009 | | Social Media & SEO


Photo courtesy of Andy Kinsey

How does one know when it’s time to jump on the Twitter bandwagon? When Oprah finally makes an entire show on Twittering that’s when!  Lately it’s been Twitter this, Twitter that, everyone is “Tweeting” these days including celebrities who claim they don’t want everyone to know what’s going on in their lives but Twitter about it anyway.

So, if you’re not on the Twitter bandwagon …

Read Full Article Read Full Article  |  Comments 4 Comments  

3 Ways to Add Natural Content to Your Website for SEO

April 17th, 2009 | | Blogging for SEO, SEO Copy Writing

Earlier today I watched the newest SEOmoz Whiteboard Friday video where the topic of discussion was going over-board with on-site optimization.  The gist of the video is that many SEOs waste their energies, and even jeapordize their campaigns, by keyword stuffing, adding uneccessary internal linking and worse yet – writing unnatural content (i.e. content that repeats keywords over, and over, and over…).  As is my way, this video set my mind wandering.  Knowing what-not-to-do is important, but what should …

Read Full Article Read Full Article  |  Comments 2 Comments  

SEO News Roundup for April 17, 2009

April 17th, 2009 | | SEO News Roundup
  • If you’re driving yourself crazy trying to think of new SEO strategies to improve your natural rankings, look no further. SEOptimize has a post on their top 10 non-Google SEO strategies that can help improve rankings and organic traffic. Some are obvious, others are things you may not have thought about that could help out your SEO efforts.
  • There’s an interesting post on SEOmoz that’s getting a little heat.  The writer expresses that in order to generate more ‘quality’ inbound …
Read Full Article Read Full Article  |  Comments Comments  

Your Internal Linking Structure Can Strength Your Silos

April 17th, 2009 | | Advanced SEO Tips

In my last post, I discussed the importance of using silos within your SEO strategy and your website architecture. Today, I will focus on how to strengthen your themes and silos through a strategically implemented linking structure

Creating themes within your site architecture

As I mentioned in the previous post, your website should be structured so that all of the pages on your site are contained within themed directory silos. Here is a quick example, if you are selling books, of …

Read Full Article Read Full Article  |  Comments 6 Comments  

SEO Boy’s Super Friends Interview Series: Leveraging Analytics Data for SEO Success – Alex Cohen

April 15th, 2009 | | Interviews, Podcasts

Thanks for tuning in to SEO Boy’s Super Friends Interview Series!  Today’s guest is Alex Cohen, Marketing Manager for PPC management software company ClickEquations.  Before you can say, “Wait, this is an SEO blog!” let it be known that Alex leads a double life.  He also moonlights as an analytics guru at his personal blog – Digital Alex!

SEO Boy authors John and Amber talked with Alex about his personal experiences …

Read Full Article Read Full Article  |  Comments 1 Comment  

Page Title Basics for SEO Success

April 14th, 2009 | | Basic SEO Tips

The titles of pages on your website are important and, outside of the URL itself, the prime place to put your keywords. Unfortunately, this is an often neglected part of on-page SEO.

Purpose of the Title

How Google and other search engines aggregate data is always analyzed and tested to try to figure it out. Back in 96, I remember looking at Microsoft’s function in Word to make web pages and it always wanted you to use Titles and Headings …

Read Full Article Read Full Article  |  Comments 3 Comments  

Hourly Consulting Pricing in SEO: Flexibility Comes at a Price

April 14th, 2009 | | Pricing Models for SEO, SEO Management

How many times have you opened a drawer or a closet to grab something and ended up spending 45 minutes cleaning just to find what you’re looking for? Or, have you hopped in your car to make a quick trip to the store and ended up twisting and turning around town in a seemingly endless string of construction detours? Not every task is always as simple or quick as you think—sometimes flexibility is necessary.

Just like your quick trip to the …

Read Full Article Read Full Article  |  Comments Comments  

5 Ways to Prevent Client Disappointment with SEO

April 13th, 2009 | | Reputation Management, SEO Management

A while back I wrote on setting the proper client expectations BEFORE you get started working on their SEO account. Today, I’d like to share with you a couple of ideas to prevent client disappointment during your SEO optimization strategy that we at Hanapin have put to use and have found great success with them.

1. Be Proactive

Being proactive with your clients means being one step ahead of them at all times. You will get that occasional client that …

Read Full Article Read Full Article  |  Comments Comments  

Benefits and Pitfalls of Buying an Established Domain for SEO

April 12th, 2009 | | Advanced SEO Tips

What’s in a name?  More specifically, what’s in a domain name?  Aside from being the most prominant feature of your website (Hello! It’s the base of your URL structure!), domain names can play a crucial role in your SEO campaign’s success.  There are plenty of articles floating around about how to find the right domain name at the onset of creating a website and search engine optimization strategy.  But what about buying an established domain that will simply be …

Read Full Article Read Full Article  |  Comments 3 Comments