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Ditching the Toll-Free Number for Local SEO

May 12th, 2009 | | Local SEO

Toll-Free numbers have been a boon for marketing agencies for years.  They are cheap, trackable and highly tantalizing for customers to use.  However, in the realm of Local SEO, making toll-free numbers available on your site may hinder your positioning.

Local SEO is for Locals

Great pains are made for Search Engines to keep their content relevant for searchers and keep spammers and junk sites out of the search results.  Whereas the Search Engines had been about worldwide/nationwide results, the last few years has seen …

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SEO Pricing Works: Monthly Retainers Inspire Long-Term Growth

May 12th, 2009 | | Pricing Models for SEO, SEO Management

I went for an oil change today and, just like every time I go to have any vehicle maintenance done, I find myself childishly fearful of the moment I am summoned to pay the tab and collect my car. What are the hidden charges, extra fees and unexpected additions that no one bothered to consult me about? I’ve actually become so frustrated with these situations that I morph into the customer you don’t want to be in line behind—I have …

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Why I Think Blogging Is the Best Form of Link Building

May 11th, 2009 | | Blogging for SEO

Of all the potential methods for building links, I feel that blogging is the most powerful link building strategy today.  Let’s face it, link building is hard work. But like most tasks that are difficult, the rewards are great.  For those of you who do not know, link building is an SEO tactic that involves finding relevant web pages and through a number of methods – getting them to link back to your website.  Not only do you have …

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SEO News Roundup for May 8, 2009

May 8th, 2009 | | SEO News Roundup
  • Justin from SEO Zombie has a great post on 8 Easy Steps to Get Higher Rankings in SEO. While it’s much easier said than done, Justin does provide sound advice to all SEO’ers when it comes to keyword rich meta data, article submission and an internal linking strategy.
  • Are you constantly updating your site, rendering your current content yesterdays news? In today’s Whiteboard Friday, Rand discusses what to do with your old, outdated or expired …
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Tips on Staying Up-to-Date In the Ever Changing SEO Industry

May 7th, 2009 | | Basic SEO Tips, Social Media & SEO

Yo Gabba Gabba

As part of my newly adopted daily ritual, this morning I was doing my best to drown out the sounds of Yo Gabba Gabba (don’t ask) and enjoy my coffee and blog reading.  Surprise, surprise – I subscribe to a ton of blogs.  Blogs about SEO.  Blogs about PPC.  Blogs about blogging.  Blogs about business.  Reading all of these blogs keeps me abreast of …

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Profit-Sharing for SEO: A Price For The New Economy

May 6th, 2009 | | Pricing Models for SEO, SEO Management

In the past few weeks we’ve talked about various well and lesser known SEO pricing models and how each can help marketers and SEOs adapt budgets and billing to cope with strained budgets. But, not everyone is cutting back to deal with the difficult economy—many brave entrepreneurs are using this as an opportunity to get their companies off the ground. Who would start a business in this economy you wonder? Smart people.

The internet offers businesses the chance to get …

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What are the Meta Tags ‘NOODP’ and ‘NOYDIR’ Used For in SEO?

May 5th, 2009 | | Advanced SEO Tips, Nuts & Bolts of Optimization

Recently I came across a client who had <meta name=”robots” content=”NOYDIR” /> and <meta name=”robots” content=”NOODP” /> tags in their meta data and I feel there is need to go in depth on the purpose of these two tags and how they can affect SEO.   A while back we wrote on this topic when the new canonical tag came out. But it’s been a few months and I feel it’s important to highlight the two tags individually.

Let’s talk about …

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Don’t Let SEO Analytics Drive You Crazy: Review Stats With Discipline

May 5th, 2009 | | Analytics, Basic SEO Tips

Analytic programs are fun for the data-lovers, but there is a tendency for some SEOs to over analyze or become reactionary to that data. To keep yourself from going stats-crazy or just plain ole crazy, here are some tips to keep some semblance of discipline when reviewing your SEO performance and website analytics.

Give it Time

Looking at analytics in real time can actually make you very skittish and make you doubt your SEO decisions. Slow and steady wins the race and …

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Our Greatest Hits For April, 2009

May 1st, 2009 | | Greatest Hits

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from April. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

Are you using a robots.txt file, meta nofollow tags, and/or meta noindex tags on your site? Probably! Are you using them correctly? Find out! Learn how to use these tools to improve your internal linking structure & prevent various PageRank-flow …

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SEO News Roundup for May 1, 2009

May 1st, 2009 | | SEO News Roundup
  • Have you heard? You need to create fantastic content in order to earn links & achieve ultimate SEO success! Of course you’ve heard. We’ve all heard. Rand at SEOBook gives some insight (in fabulous list format) into what you need to consider in order to generate that quality, “reference worthy” content you’re supposed to be creating.
  • Domains will stick with you for a long time, so it is important to pick one that is …
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