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How to Use Facebook to Grow Your Business

June 3rd, 2009 | | Social Media & SEO

My sister and I have tried to get my dad to “get on” Facebook.  Not realizing that our terminology is a little vague for those who are unfamiliar with the social networking site, he has replied “is it a bus or something?” on multiple occasions. We refresh his memory, tell him it’s a website where he creates a profile and can send us messages and see pictures, etc., and he promptly poo poos the idea-he doesn’t want to “expose himself …

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8 Most Popular and Useful Google Commands and Operators

June 2nd, 2009 | | Basic SEO Tips

In order to move forward, you need to know where you’ve been in the past and where you are in the present. Google commands helps you learn how your website is currently indexed, who is linking to your pages, which pages you are linking to and much, much more.

In this post, I’ll tell you the most popular and most useful Google search commands that will help you determine where you are in terms of your SEO efforts, then you …

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Which Search Engine Should You Optimize for?

June 2nd, 2009 | | Nuts & Bolts of Optimization

With the recent launch of Microsoft’s Bing Engine, it can make one really wonder if you should start considering optimizing for these other engines.

Should you?

Well, there’s a few things that you need to remember before you get hyped about a new search engine that is out there.

1. Google has a dominant market share

Any “Google killer” that comes out will have to take a long time to catch up.  It’s hard to dislodge a 70% market share and a …

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SEO News Roundup for May 29, 2009

May 29th, 2009 | | SEO News Roundup
  • Could Twitter be ruined by paid Tweets? It’s very possible says Shoemoney in a recent interview with Aaron Wall. In the interview the two promoted their SEO training programs and talked about how to best market products and services in the SEO industry.
  • SEOptimize has a good post on link building and how some people just don’t get the true concept of SEO, link building and how the two come together. Tad basically explains that ‘less is more’ when …
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Local Marketers Take Note: It’s Time to Review Your Local Search Strategies

May 28th, 2009 | | Local SEO

Taking up the torch for the 2nd year straight, David Mihm has put together an updated (and inspired) list of Local Search Ranking Factors.  Twenty-six contributors and 49 criteria later, David unleashed the results of the survey earlier this week.  The survey’s criteria included everything from local business listings to on-page optimization and even negative factors like negative reviews and using 800 numbers.

Let me be clear, this is a monster of a local search report.  But if you are …

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You Are Hurting Your SEO By Ignoring Image Optimization

May 27th, 2009 | | Nuts & Bolts of Optimization

With a laundry list of SEO strategies at your disposal, there is a tactic that can be easily overlooked: image optimization. This is one of those nuts-and-bolts tactics that can get lost in the shuffle because there are so many other “big rocks” to tackle as you optimize a site. Don’t let this happen!

Almost every search engine has a version of image search and you don’t want to be left out! Here are a few quick and easy things …

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10 Ways to Build Your Website with SEO in Mind

May 27th, 2009 | | Basic SEO Tips

Whether you are just now building your website or you’re thinking about a re-design, it’s critical to build your site with SEO in mind. This is something many graphic designers don’t think about during the design process. Most marketing people are focused on look and usability, which are important, but if you’re not generating enough traffic to your site via organic, then the design and usability isn’t going to matter much.

1.  Think Keywords: Remember, search engines crawl your site looking …

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How to Handle Negative Reviews in Local SEO

May 26th, 2009 | | Local SEO, Reputation Management

The power of the Internet with local SEO can bring more leads to your business and increase your branding. The cost-per-lead can be dramatically cheaper than traditional media. There is, however, a different part to this animal that one needs to take very seriously and that is online reviews.

The Power of Online Reviews

The Internet is a powerful force that is built on anonymity and opinions expressed in online reviews hold tremendous sway to a searching public.  Anytime you find a …

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SEO Boy’s Super Friends Interview Series: Destination Search Engine Marketing and More with Stoney deGeyter

May 26th, 2009 | | Basic SEO Tips, Interviews, Podcasts, SEO Management, Social Media & SEO

Thanks for joining us for yet another installment of the SEO Boy’s Super Friends Interview Series! We recently spoke with Stoney deGeyter from Pole Position Marketing. He is the associate editor of the Search Engine Guide Blog and he owns his own blog, the E-marketing Performance Blog. In 1998 he founded Pole Position Marketing where he pioneered the concept of destination search engine marketing.

SEO Boy authors Amber and Carrie spoke with Stoney …

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The Force is Strong With This One! Happy Anniversary to Star Wars!

May 25th, 2009 | | SEO Boy

Today marks the anniversary of the release of Stars Wars: A New Hope and the SEO Boy team is celebrating in fine fashion! We will be watching all 6 films in a row without taking a break! That’s only about 16 hours of seriously awesome science fiction spectacle! Okay, maybe I’m  the only one who will celebrate in this way… who’s joining me?! And we’re also doing some celebrating over at PPC Hero too!

Below, our fearless SEO Skywalker …

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