This isn’t a fad, this is how people shop will continue to shop. Unfortunately, the later a business owner is to the game they miss more opportunities to gain business or prevent people being turned away.
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Using SEO Templates to Simplify Communication
June 21st, 2010 | Jessica | Advanced SEO Tips
Unless you’re a one-person SEO shop, there’s a good chance any changes you want to have made to a website have to travel through several people before implementation. You might suggest a copy or meta description change that three people will have to approve or edit (more document back-and-forth) before it even makes its way to the person who can actually implement the change, and whoever implements the copy changes isn’t the same person who implements back-end coding changes. Especially …
SEO News Roundup for June 18, 2010
June 18th, 2010 | Dan | SEO News Roundup
There are few things that most of us can’t live without. Two of them are Google and caffeine and now you can get both in the same place, sort of. Last week Google announced the full release of the new version of its search engine codename caffeine. There’s been a lot of talk about how this new version of Google Search will affect SEO. While there’s not much data on how caffeine will change the search algorithm, its clear …
Review: Having Planned in the Shadows of Google Caffeine
Back in August 2009 the SEO World was teased by the anticipated launch of Google Caffeine. We were giving a place to play with it. And then Google threw Caffeine on one of the live servers and we got to Google-Dance with it all the way through the holidays.
And as January 2010 rolled around, a funny thing happened: we got Caffeine-deprived. …
Rethinking Doorway Pages
June 15th, 2010 | Eric | Conversion Optimization
A website has much to offer. Your main page may list all that your company does, but your subpages can be optimized to stand on their own for specific keywords. If you have content that doesn’t sound spammy and sounds focused on the keywords at hand. Don’t have anything “generated” – do it by hand. Content is king, and those who serve the king will find favor.
A Beginner’s Step-by-Step Guide to SEO Keyword Research
June 14th, 2010 | jennya | SEO Keyword Research
In the past couple of months, Finn has written some really great SEO Boy blog posts about Keyword Research. He’s covered: high-traffic and long tail keywords, planning your research without all of the information, and competitor analysis vs. keyword analysis. Today, I wanted to take a step back for those that might be starting at square one.
You have your website up, now what do you do? Here is a step-by-step guide to SEO …
SEO News Roundup for June 11, 2010
June 11th, 2010 | Dan | SEO News Roundup
Low conversion rates got you down? Rob Ousbey offers some interesting ideas about adding alternative conversion actions for visitors, so you don’t lose all of the value of a potential customer who isn’t ready to take the Big Step of completing your ultimate conversion goal. Essentially, he’s saying be creative and find ways to continue engaging people who think they like you but aren’t quite ready to buy the ring.
Are you following SEO best practices? It never hurts to …
Optimizing your Usability
If you have a lot of traffic to your site resist the temptation to “entertain.” Keep your website focused. Don’t add things to it just because you can.
All done with SEO? Nope, not ever.
Good SEO is about a lot of things- you should make sure your website is well-designed to be easy to navigate (for humans and search engines), eliminate duplicate content, intelligently internally link, convince nice people to link to you, do smart keyword research, and make sure to actually use those keywords in your meta data, page titles, and URLs. But that’s all so…easy. Tasks like these might make up the definition of search engine optimization, but SEOs who are dedicated …
SEO News Roundup for June 04, 2010
June 4th, 2010 | Dan | SEO News Roundup
Are you a small business owner? If you want to improve your online presence, SEO is the key to success. In this SEO 101 guide for small businesses, learn how to communicate effectively with both your website audiences: the customer and the search engine robot. Following the best SEO practices from the start will not only give your search results a boost, but also will provide a jump on the competitors.
You can think of Search Engines as little creatures …
