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Any professional SEO’er should submit an XML sitemap for each of their clients. A sitemap is like writing out directions for the search engines on how to crawl your pages. Sure, the search engines can find all the pages on their own, but with clear directions, they’ll be able to find and crawl more pages faster and easier.
Within your XML sitemap, you can set priority levels and frequency levels for each page of your site. The debate is, whether or …
Marketing departments have been laboring over and tweaking branding strategies for a lot longer than they’ve been looking to SEO for exposure on the web. So, despite SEO being an effective branding tool, there are often some conflicts to work out before you can get your branding and SEO strategies working together effectively.
A long time ago, in a far away place, I worked with an international medical service client that was just getting started with SEO. Lucky us, they …
June 23rd, 2009 | Eric
| Local SEO
In my previous local SEO post, I mentioned how local businesses can gain previous ground back from e-commerce. What’s simply mind boggling is that this can be done without even having a website.
When conducting a local search you may get that Google Maps block that shows where you can probably find whatever it is you’re looking for … usually. What should pique your curiosity is that these results don’t mirror the regular Google Natural Search Results. To further …
June 22nd, 2009 | Amber
| Basic SEO Tips
Recently, I performed an SEO audit for a potential client. I took a couple of days and scanned through their website, meta data, back end code, etc. to find any improvements he could make to increase rankings and traffic. After coming up with a rather large list I had a call with the client to discuss all of his options.
During the call I presented numerous recommendations for our SEO campaign but the problem I ran into was that the client …
June 17th, 2009 | Joe
| Basic SEO Tips
Last week I discussed deceptive SEO tactics. These are ways to optimize your website with the purpose of tricking the search engines for higher rankings. We determined that honesty is the policy in everyday life and your SEO plan. Today, I will focus on the other side of the negative SEO coin: tactics that are not outright deceptive, they’re just neglectful. These neglectful website design elements may not get your site banned from the search engines like …
June 16th, 2009 | Eric
| Local SEO
Local SEO is an odd duck. It’s hard to fake. It doesn’t play by the same rules. It’s listed reviews carry unheard of clout. And to top it off, a business doesn’t need to a website to rank high. What? Yep. A business can rank in the Google Map results without anything called “page rank.”
The Power of Local SEO in Tough Economic Times
I have a story. The knob on my clothes dryer broke off and because I couldn’t download a …