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Using SEO to Strike Fear into Competition

July 28th, 2009 | | Local SEO

The past two weeks have been run-of-the-mill marketing.  Getting an ad ready, talking with designers, mapping latest website visits, blah blah blah.  Yanking levers and pushing buttons is something you get use to as you do a constant marketing push.  Sometimes you wonder if what you are doing is making a difference.  Well, my friend, I’m hear to tell you it does!  It even goes beyond measurable results.

One of my clients produces … let’s just call them Home Widgets to protect the …

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What the Heck Is A BoonDoggle Anyway??

July 27th, 2009 | | Basic SEO Tips

Okay, so I had to write about this as soon as I read Jill Wahlen’s post on Search Engine Land on July 16. (So, I’m a little behind).

I don’t know too much about Jill Whalen but her profile says she’s been doing SEO since 1995.  But her post on ‘Is Most of SEO Just a Boondoogle’ sounds to me like she’s really focusing on little things and not looking at the bigger picture when it comes to achieving …

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SEO News Round Up for July 24, 2009

July 24th, 2009 | | SEO News Roundup
  • Not sure how to use Twitter as business tool? Matt McGee, over at Search Engine Land discusses Twitter 101: Twitter’s First Major Outreach to Business Users. The guide includes step by step instructions, best practices, and case studies of 10 businesses. This looks like a must read, even for current users.
  • Did you mess up your vanity URL on Facebook? Wish you could redo it? No worries. Frank Reed at Marketing Pilgrim notes that Facebook …

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How Balanced Are Your Targeted SEO Keywords?

July 22nd, 2009 | | Basic SEO Tips, SEO Keyword Research

We have posted previously on how to build your initial keyword list for your SEO campaign. In contrast to paid search where you cast as wide a net as possible, with your SEO keyword list, you need to be more selective and target the most important terms. You need to strip it down your keyword list to the essential terms that achieve a balance between search volume, relevance, and competition.

Your target keyword list should be comprised of terms that …

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Is It Possible to Over Optimize Your SEO?

July 21st, 2009 | | Nuts & Bolts of Optimization

I was reading a question a web company was asking about SEO efforts. Their web product has been optimized with blogs, backlinks, On-page tactics and the like. He was not seeing anyone still using his product. “Am I missing something?” he pleaded. Despite the nature of his web product begging the question “is it that really needed?” – there was something he was missing. And if we’re not careful, we’ll do the same thing.

Is it over optimization? Well, no. …

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WordPress Plug-ins to Help You Optimize Your Blog for SEO Success

July 20th, 2009 | | Basic SEO Tips

Managing your SEO on a blog can be very time consuming. With all of the posts, pages, categories, etc, it’s difficult to keep track of everything.  Below are four very cool SEO plug-ins for WordPress we use at SEOBoy frequently.  Of course there are many more SEO plug-ins for WordPress, but these are the four must-haves.

1. All in One SEO

The All in One SEO pack is a great way to start optimizing your blogs. If you’re running short on …

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SEO News Round Up for July 17, 2009

July 17th, 2009 | | SEO News Roundup
  • The ASK.com blog has an interesting post on what makes a search engine semantic. It’s pretty interesting when reading their examples of how a four year old would act as a search engine. But more importantly, a search engine can’t be called semantic until they can be less keyword based and more understanding of the human search.
  • I have to give Sam Niccolls an ‘A’ for effort on his post about how TechCrunch blogs about porn frequently
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How to Increase Your Conversions Rates with Customer Reviews

July 17th, 2009 | | Conversion Optimization

SchwarzerhutTrust2009

This is it, the  final installment of our SEO blog series on building the trustworthiness and credibility of your website in order to increase your conversion rate.

Our post for today is written by our guest blogger, Ted Paff. He will discuss how to use customer reviews to increase the credibility of your website and enhance your conversion rate. Or rather, he is going to give you three …

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How Building Your Brand Name and Increasing Conversions Go Hand in Hand

July 16th, 2009 | | Conversion Optimization

SchwarzerhutTrust2009

Welcome to our fourth installment of our series on increasing conversion rates by enhancing the trustworthiness and credibility of your website. We have discussed some nuts-and-bolts tactics and today we will discuss how building your brand is good for your company, and good for conversion rates!

You’ve revamped your site, you’ve incorporated healthy navigation, included poignant call-to-action points, solidified your message and even linked around. But the …

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Tactics to Avoid Bad Design and Increase Conversions with Professional Website Tips

July 15th, 2009 | | Basic SEO Tips

SchwarzerhutTrust2009

As part 3 in our five day series on increasing conversions with credibility and trust, today I’ll be talking about how to accomplish that with professional website design do’s and don’ts.

Let’s start off with a scenario; say you’re in the market for a new flat screen HDTV. You’re driving down the road and you notice two stores right next to each other that sells TVs. However, one …

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