If you’ve been reading up to this point, you’ve seen my ongoing bartering with Yellow Page Reps thus far. One can debate the merits of yellow pages in the year 2010 as a quick measure of a solid business except that Local Business Centers take pains to authorize physical businesses. One of their products is the online version of their book which is suppose to be an online authority in finding what you want.

Wait one moment.

Lets be real for a …

Owning a small business means keeping a tight budget and running things as efficiently as possible. Turning a profit and making your business successful can be decided simply by the choices you make (or don’t make). These two initiatives usually disqualify most types of marketing that a local business might like to participate in, by having to make even the slightest investment and not being able to see how successful you are at making your investment back. A couple of …

There are so many resources and ticks of the trade when it comes to SEO, so it’s important to decipher which actions can set you apart from the competition, and know how to do them well. This post from By Eric Enge from Search Engine Watch calls out two ways you can boost your SEO campaigns by using the 80/20 rule.

Link building is one of the main cornerstones of SEO, and this post explain how to use SEOquake’s add-on …

In Part 1 of my Website Conversion post I discussed how SEO will only be so valuable if the landing page isn’t set to convert the traffic. And as I wrote last week, having call-to-actions such as “Contact Us” and “Blog,” despite searchers familiarity with these terms, typically aren’t enough if one is serious about getting their traffic to convert into leads, sales, survey information…

This week I would …

You might be in a position where you have been reading or hearing about search engine optimization and you believe you need to get a handle on this right away. People are turning to the Internet for answers. Wouldn’t it be great if your website was ONE of the pages they go to and in turn hire your service, buy your product or keep coming back and hanging out for new content?

If you have a website already, you may not …

Search engine optimization is based on a number of fundamentals and one of the most important fundamentals is to have organized, unique content. By organizing your content and making sure it’s unique, search engines can easily find your content and users can link to it if they find it interesting enough to mention. There are several ways to make sure your content is unique and keep your site organized, at least in the eyes of the search engines.
301 Permanent Redirects
Using …

January is always a time to reflect on the past year, and in this case, the past decade. Here’s a post that takes a look back over the ways SEO has transformed (and sometimes stayed the same) since 2000 – it’s great to see how far we’ve come!

We all know that content is king, but as we get into the swing of the new year, it’s important to use your content to provide searchers with value – not …

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

Information architecture is not only important to web developers and end-users, but also to search engines. Drew talks about the sometimes forgotten SEO basic and how it can help sculpt search results.

It’s common to field questions from management about the …

Nothing makes me happier than when clients ask for SEO, Blogging, Social Media and PPC for their site. The part that scares me is when the business model they seem to be using has a familiar “.com” feel to it:

1. Website
2. ?
3. Sale

My fears are typically perpetuated when their initial opening statement begins like his:

“I just had my site redesigned…”

Or more frightening:

“I know how I want my site to look and have a guy re-doing it.”

Sometimes those sites turn out …

2010 Could shape up as a year to send SEO workers back to school. With terms such as Google Caffeine, Place Pages and the ever increasing influence of social media, SEO still remains a fluid discipline. There is no hard cover textbook, there is no sure-fire method to optimize – it’s based on several factors that change and evolve over a period of time and your success is based relative to your competition’s weakness.  Let’s take a look at how …