The page views have spoken! Below we have gathered SEO Boy’s and PPC Hero’s most visited, and hopefully most valuable articles from May. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy!
Our Greatest Hits for May 2011
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5 Updates To Google Analytics Custom Reports
I had just become comfortable with creating custom reports in Google Analytics when they released a new beta version this past March. I was a bit hesitant to make the transition, but when I discovered many new and useful updates had been made to the custom reports section. Here are the top 5 updates you need to know.
Google AdWords: Testing Job Ad Extensions?
Today’s news update from SEO Boy discusses the possibility of yet another ad extension option in Google AdWords and what that could mean for the SEO world. Read the following post to see how this change could affect YOU!
Google Announces Google Wallet
Yesterday, Google formally announced the pending launch of Google Wallet, an Android app that will allow you to use your phone as a multi-faceted payment card. Google Wallet will store all of your existing plastic cards (debit and credit) on your phone. At its launch, however, you’ll only be able to use Citi Mastercards and Google’s Prepaid Card, and you’ll probably want to check out the list of merchants currently accepting Google Wallet before you head out the …
Mobile SEO
Here I am, back atop my mobile soapbox. This article is primarily for those of you that have already made the decision to create a mobile web page, or those of you that already have one. If you haven’t made your decision, you should check out my article about mobile landing pages on PPC Hero. It’s relevant to pay-per-clickers and search-engine-optimizers alike, I promise. If you have a mobile site, or are ready to build one, let’s talk about …
Content Farms Just Added A Panda to their Menagerie
One of the main ideas behind the Google Panda Update was to help eliminate content farms and let “real” sites rank higher for their original content. SEO marketers are now finding out that this really didn’t happen.
Geeks Unite!
Happy Geek Pride Day from all of us PPC Hero geeks! We love computers, technology, and some of us even love Star Wars! We clearly meet all the geek criteria, and we’re happy to be celebrating with you today! SEO Boy even busted out his bow tie…he’s all set to attend a rockin’ geek party. Have fun celebrating!
Twitter Now Sending Alert Emails for Retweets & Favorites
Twitter has announced that they are expanding their email alert system to include notifications when a follower of the account retweets or favorites one of your tweets.
Under their previous settings, users only received emails when they gained a new follower or were sent a direct message. In a possible attempt to keep new users coming back, Twitter has added further notification levels to retweets and favorites that will bring user attention back to the platform to see what has …
News Update: Troubleshooting Instant Previews in Google Webmaster Tools
Google has been making many additions to the features linked with their release of Instant Previews back in November and they made another such addition this week: an Instant Preview tool in Webmaster Tools.
Although only currently available for English language-based Webmaster Tools users, this feature is an answer to ongoing grumbles that webmasters cannot optimize their page for the Instant Preview option now available in search and advertising.
The tool is located in the Labs section of Google Webmaster …
The Inexact Science of Link Bait’s Appeal
Can anyone actually explain what it is that makes people decide to share a link? Thinking back on my online activity in the past 24 hours, I’ve managed to share 4 links on my Facebook page, 10 links across my two Twitter accounts, and 4 links across professional and personal blogs. That being said, I’m pretty sure I’m on the low end of sharing compared to others, however, you can see how quickly information can spread and end up as …












