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Review: Having Planned in the Shadows of Google Caffeine

June 16th, 2010 | | Crawlability, Search Behavior

Back in August 2009 the SEO World was teased by the anticipated launch of Google Caffeine. We were giving a place to play with it. And then Google threw Caffeine on one of the live servers and we got to Google-Dance with it all the way through the holidays.

And as January 2010 rolled around, a funny thing happened:  we got Caffeine-deprived. …

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Rethinking Doorway Pages

June 15th, 2010 | | Conversion Optimization

A website has much to offer. Your main page may list all that your company does, but your subpages can be optimized to stand on their own for specific keywords. If you have content that doesn’t sound spammy and sounds focused on the keywords at hand. Don’t have anything “generated” – do it by hand. Content is king, and those who serve the king will find favor.

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A Beginner’s Step-by-Step Guide to SEO Keyword Research

June 14th, 2010 | | SEO Keyword Research

In the past couple of months, Finn has written some really great SEO Boy blog posts about Keyword Research. He’s covered: high-traffic and long tail keywords, planning your research without all of the information, and competitor analysis vs. keyword analysis. Today, I wanted to take a step back for those that might be starting at square one.

You have your website up, now what do you do? Here is a step-by-step guide to SEO …

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SEO News Roundup for June 11, 2010

June 11th, 2010 | | SEO News Roundup

Low conversion rates got you down? Rob Ousbey offers some interesting ideas about adding alternative conversion actions for visitors, so you don’t lose all of the value of a potential customer who isn’t ready to take the Big Step of completing your ultimate conversion goal. Essentially, he’s saying be creative and find ways to continue engaging people who think they like you but aren’t quite ready to buy the ring.

Are you following SEO best practices? It never hurts to …

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Optimizing your Usability

June 8th, 2010 | | Usability

If you have a lot of traffic to your site resist the temptation to “entertain.” Keep your website focused. Don’t add things to it just because you can.

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All done with SEO? Nope, not ever.

June 7th, 2010 | | Basic SEO Tips, SEO Management

Good SEO is about a lot of things- you should make sure your website is well-designed to be easy to navigate (for humans and search engines), eliminate duplicate content, intelligently internally link, convince nice people to link to you, do smart keyword research, and make sure to actually use those keywords in your meta data, page titles, and URLs. But that’s all so…easy. Tasks like these might make up the definition of search engine optimization, but SEOs who are dedicated …

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SEO News Roundup for June 04, 2010

June 4th, 2010 | | SEO News Roundup

Are you a small business owner? If you want to improve your online presence, SEO is the key to success.  In this SEO 101 guide for small businesses, learn how to communicate effectively with both your website audiences: the customer and the search engine robot. Following the best SEO practices from the start will not only give your search results a boost, but also will provide a jump on the competitors.

You can think of Search Engines as little creatures …

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Our Greatest Hits for May, 2010

June 3rd, 2010 | | Greatest Hits

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from May. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

Optimizing can be a tedious task, but that’s not to say it should take the backseat. Quite the contrary, SEO should be the focus of any webmaster- especially that of a global brand. Read on to find out how …

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SEO Copywriting Is an Art Form. Because.

June 3rd, 2010 | | SEO Copy Writing

How to Communicate Your IdeasWhen I was a Senior in high school, I took creative writing. Mostly because I was out of fluff classes to take, but also because I liked the quiet, peacefulness that accompanied those rooms. It was perfect for napping.

By osmosis, I suppose, I actually learned a couple things in that morning class- and actually enjoyed the writing exercises.

I …

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Real World SEO: Acting on Tangible Results

June 1st, 2010 | | Basic SEO Tips, Conversion Optimization, Usability

There was once a nice little website of a local contractor that touted the wares of its vendors. Shiny images of machinery filled the gallery with text of the company’s history. The average email contact was
about 1 a week on various types of clients’s needs. The business relied heavily on mail drops, radio and outbound calling. Success was moderate, but there was a slight downward trend. So they turned more energy to the website – uncharacteristic for their …

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