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July 21st, 2010 | Finn
| Video SEO
Last summer I got quite the incredible task: Video SEO.
Most of the sites I had under my control had their own video commercials that were integral parts of the user experience (if you could call it that). And before I knew it, the project became a race against competitors.
Now there are two types of Video SEO:
SEO Optimization for the website
The first I’ll talk about is YouTube Optimization
A lot of common sense SEO Here. The best resource I …
You don’t necessarily remember how you use stairs. You just do. If there’s stairs, you know how to go up them. You don’t think about the height of the step, which leg to lead with and what momentum you use to thrust yourself against gravity while heading forward to continue up the stairs. A website should aim to have that type of intuitive nature in usability.
There’s a lot of rock and roll involving businesses and social media campaigns. Unfortunately, there aren’t many social media rockstars. There are certain characteristics that differentiate the effective social media campaigns from the boring ones. Social media marketing allows you to interact easily with your potential and existing customers. If you feel that your campaign is not working as effectively as you would like, use these tips by Mike Mothner at Wpromoter to help you rock a higher ROI.
July 13th, 2010 | Eric
Your site’s main purpose is to generate leads and sales. It is not to tell people your story. A story doesn’t pay the bills, a sale does.
As an emerging technology, on-site behavioral targeting is just now becoming better understood and there is certainly a strong interest in learning about this strategic option on web properties. Rita Brogley reminds us that online consumers need a deeper understanding from businesses. Behavioral targeting helps marketers supply that demand through a better understand of their user. After all, relevant and effective content should lead to an increase in revenue, conversions, and click through.
No one likes to be alone, not …
SEO is no different than any other project. Before you make proposals to your client, be sure you’ve done your research. No one wants to look silly in front of a client, any more than they did a class full of peers.
July 8th, 2010 | Finn
| Local SEO
Local SEO has a tendency to be the name many agencies give when they simply put a website in Google Places. In fact, Eric did a great post yesterday on what separates Google Places from those other directories that have all but lost their value.
Good companies will do the following: …
July 6th, 2010 | Eric
| Local SEO
There’s a main problem with online directories. It’s the same reason you come home and you find a stack of phonebooks at your door.