Just a couple weeks ago I talked about a pay-for-performance pricing model for SEO, and now we have a powerhouse of the consumer products industry pushing ad agencies to adopt this value-based pricing model—now. Coke has announced that it will push the advertising industry to adopt value based pricing models as a standard practice. And, this call-to-action is likely to force a change in SEO and online marketing pricing models quickly.

The argument made by Coke, and supported …

We recently started using the Shoemoney SEO marketing tools.  A lot of SEO companies have these tools that help SEO advertisers learn more about their competitors, PageRank, keyword density and so on. But after trying Shoemoney’s SEO tools, I find that his is very cool and incredibly useful.

And by the way, no, ShoeMoney is NOT paying me to write this post. I am writing it purely because I like the tools.  So in this post I’ll go over a …

• We have been discuss content creation recently so it is only fitting that we like a recent article by Jennifer Slegg about creating new hot content for trending topics. Great! So, how do you find these new hot trending topics? Jennifer provides a series of methods for monitoring your market and getting the scoop on writing great content.
• Do pages on your site have two types of link juice? Can a page have excess link juice? Justin at SEO Zombie …
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There are a number of websites that focus on user-generated content and you should take full advantage of these opportunities. Article submission and alternative content distribution can have a plethora of benefits for your SEO campaign and your website.

First, let’s discuss the benefits of article submission and then we’ll discuss which websites accept articles.

Positioning yourself as a thought-leader

If you want to position yourself as a thought-leader in your field, you need to get exposure. You also need to create content …

In my last post, I mentioned how title tags should include the URL and company name.  Those tactics are the fundamentals of on-page optimization.  But every SEO action item, even the fundamentals, have deeper layers of targeting and segmentation.  Today’s post will dive a little deeper into how those fundamentals can target a specific segment of users by optimizing for Navigational Searches.

What Navigational Searches Are

Navigational Searches are when a company name or URL is typed into …

I hate doing dishes—much more than the average person. If I do dishes, I will purposely drag my feet, taking three times as long as my husband. My laboring delay is partly for pity and partly hoping for any excuse to abandon the task to arise. And with a new baby, it’s often just a matter of a few minutes until I am rescued by screams or whimpers. My husband, a sports fanatic, would say that I struggle mightily with …

Photo courtesy of Andy Kinsey

How does one know when it’s time to jump on the Twitter bandwagon? When Oprah finally makes an entire show on Twittering that’s when!  Lately it’s been Twitter this, Twitter that, everyone is “Tweeting” these days including celebrities who claim they don’t want everyone to know what’s going on in their lives but Twitter about it anyway.

So, if you’re not on the Twitter bandwagon …

Earlier today I watched the newest SEOmoz Whiteboard Friday video where the topic of discussion was going over-board with on-site optimization.  The gist of the video is that many SEOs waste their energies, and even jeapordize their campaigns, by keyword stuffing, adding uneccessary internal linking and worse yet – writing unnatural content (i.e. content that repeats keywords over, and over, and over…).  As is my way, this video set my mind wandering.  Knowing what-not-to-do is important, but what should …

• If you’re driving yourself crazy trying to think of new SEO strategies to improve your natural rankings, look no further. SEOptimize has a post on their top 10 non-Google SEO strategies that can help improve rankings and organic traffic. Some are obvious, others are things you may not have thought about that could help out your SEO efforts.
• There’s an interesting post on SEOmoz that’s getting a little heat.  The writer expresses that in order to generate more ‘quality’ inbound …
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In my last post, I discussed the importance of using silos within your SEO strategy and your website architecture. Today, I will focus on how to strengthen your themes and silos through a strategically implemented linking structure

Creating themes within your site architecture

As I mentioned in the previous post, your website should be structured so that all of the pages on your site are contained within themed directory silos. Here is a quick example, if you are selling books, of …