Welcome to SEO Boy, the authority on search engine optimization -- how to articles, industry news, insider tips, and more! If you like what you see, you can receive free and daily updates via email or RSS.

Great Content Equals Higher Rankings, Even For Small Businesses

September 14th, 2009 | Amber | Blogging for SEO

Often the team at SEOBoy will hold presentations where we talk about different aspects of SEO and social media for small businesses in our local area. During these presentations, we’ll get questions like, “I own a local plumbing company, do I really need a blog? Who would read it? Are my customers really looking for me on Facebook?”  And honestly, they’re all legitimate questions a small business owner should ask themselves.

Most business owners, large or small should know the first …

Read Full Article Read Full Article  |  Comments 1 Comment  |  Sphinn It!

SEO News Round Up for September 11, 2009

September 11th, 2009 | Jessica | SEO News Roundup
  • For truly powerful link, it’s essential that you understand how links affect rankings. Rand Fish discusses the ways search engines judge the value of a link. Bonus: lots of charts for those of us enjoy visual aids.
  • Who are they? What do they like? What do they want? Knowing what makes your audience tick is key to converting them into customers, and it’s easier – and cheaper – than you might think. This post from Search Engine Watch discusses …
Read Full Article Read Full Article  |  Comments Comments  |  Sphinn It!

Best SEO Video Strategy Based on Campaign Objective

September 10th, 2009 | Carrie | Video SEO

Video SEO is the big thing right now, but there is still many questions surrounding the best approach to optimizing for video. Do I host the video on my site? Should I use 3rd party video hosting sites? How should I approach branding? Where do my keywords fit in?

Depending on the objectives of you SEO campaign, there are several answers to the above questions. This post is going to zero in on the best hosting solution based on your …

Read Full Article Read Full Article  |  Comments 2 Comments  |  Sphinn It!

7 PPC Tools that Can Help Your SEO Efforts

September 9th, 2009 | Joe | SEO Management

You get by with a little help from your friends (said in the spirit of Beatlemania rebirth what with the re-mastering and releasing of the Beatles entire catalog, and the release of Beatles Rock Band). By this I mean you need the right tools to properly optimize a website for the search engines. However, there are tools usually used for paid search management that can be helpful in your SEO efforts as well.

There are numerous tools you can use …

Read Full Article Read Full Article  |  Comments Comments  |  Sphinn It!

SEO Rip-offs: Being Billed for Outdated SEO Techniques

September 8th, 2009 | Eric | Basic SEO Tips

Professional SEO is a tough thing to find. It really is. Though pros go to the main conferences, write the best blogs and keep the closest eye on the latest trends, there’s something that is overlooked:  Everyone else trying to find good SEO practitioners, but don’t know where to start.

If you type in SEO services or any other inquiry about wanting someone to do SEO for your website, you’ll find a slew of companies out there wanting to provide you with guarantees, …

Read Full Article Read Full Article  |  Comments Comments  |  Sphinn It!

Update on How To Use XML Sitemaps and Robots.txt Files

September 7th, 2009 | Amber | Crawlability

Just a few weeks ago I attended the SEOmoz conference in Seattle.  I learned a few things about and robots files that I wanted to bring to everyone’s attention.

Robots.txt Regarding PageRank

According to Rand, do not to add pages to your robots.txt file that have generated PageRank, or else you’re blocking that page from passing any of its juice along. Essentially, any page that is added to the Robots.txt file can still be indexed.  However if that page has generated any …

Read Full Article Read Full Article  |  Comments 1 Comment  |  Sphinn It!

SEO News Round Up for September 04, 2009

September 4th, 2009 | Jessica | SEO News Roundup
Read Full Article Read Full Article  |  Comments Comments  |  Sphinn It!

Our Greatest Hits for August, 2009

September 3rd, 2009 | Jessica | Greatest Hits

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

Amber developed a helpful list of the top 10 questions you should ask any potential new SEO firm before you sign on to let them optimize your site. A little knowledge on your part before you choose a firm that …

Read Full Article Read Full Article  |  Comments Comments  |  Sphinn It!

Rethinking the Newsletter for Local SEO efforts

September 1st, 2009 | Eric | Local SEO

Most businesses of a certain size start flirting with the idea of having a company newsletter. Newsletters began as a way to disseminate information to employees when meetings weren’t practical. But newsletters grew as a way to cultivate the existing customer database.

Notices of sales, new employees, new products, location changes, community participation; these are points of interest hailed as perfect fodder for newsletters.  With eNewsletters being emailed out, a convenience was placed on the poor postage meter and the content …

Read Full Article Read Full Article  |  Comments Comments  |  Sphinn It!

SEO News Round Up for August 28, 2009

August 28th, 2009 | Jessica | SEO News Roundup
  • Sometimes the trickiest part of implementing SEO strategies can be effectively managing your efforts. This great post on SEO project management from Lucy Langdon can help serve as a blueprint for getting –and staying – organized.
  • Every SEO knows: search engine rankings change. You can freak out, but you have to deal with it in any case. Stoney deGeyter wants to help show you how. This is a part two of a three-part series about factors that can change …
Read Full Article Read Full Article  |  Comments Comments  |  Sphinn It!