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Local Search: The Landing Phone Call

August 31st, 2010 | | Local SEO

If you think for a moment that SEO stops at the click, I’m sorry to say that you are still in the thick of the battle. How many times have you landed on a page after clicking a top result and found yourself stuck on the homepage wondering what to do next? On Page Optimization can help a ton, but what if you are in a hurry? You don’t want to submit a web form, you need to …

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SEO News Roundup for August 27, 2010

August 27th, 2010 | | SEO News Roundup

There happens to be a little confusion in regards to NoIndex.  One of the major questions concerns whether or not NoIndexing one page will negatively affect the rest of the pages.  The answer is not black and white—NoIndex will definitely take the page you specify off of the search index, and it may also take the pages that NoIndexed page links to.  Also, a gray area appears in regard to the rest of your pages that aren’t necessarily linked …

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Keyword Dilution – the Guiding Light in Website Architecture

August 26th, 2010 | | Information Architecture

I absolutely love going down to Blog Indiana every year. Not only do I get to talk shop with industry peers who’ve become friends, but there’s always one conversation I have that completely changes the way I think about content and keyword strategies.

This year’s conversation occurred Saturday afternoon in the lobby at IUPUI after the event was over. Just me, Douglas Karr, and Chad …

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SEO War Room

August 24th, 2010 | | Basic SEO Tips, Conversion Optimization, Link Building, Local SEO, SEO Keyword Research, Social Media & SEO, Usability

The war room exists for every company because your company is in competition with someone else’s company. If you have dominant market share, your competition is yourself. So you always need a strategy.

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Any Excuse To Do Competitive Research

August 23rd, 2010 | | Basic SEO Tips, Nuts & Bolts of Optimization

We all understand that SEO isn’t performed in a vacuum.  In addition to the on-site optimizations you must continue refining and expanding throughout the life of a website, there are external linking opportunities, linkbait campaigns, social media integration, and all of the other relationship-building activities that help your site gain respect and popularity. You have to interact with other people and understand what they need from you in order to …

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SEO News Roundup for August 20, 2010

August 20th, 2010 | | SEO News Roundup

Frank Reed at Marketing Pilgrim highlighted a recent study on Social Media. To summarize the study, keeping up with the fast pace of Social Media is difficult. Frank’s blog talks about why it is so difficult, how he finds it hard to believe when people say it’s not a challenge, and where to find the information we need to keep up with Social Media and it’s steep growth curve.

Your page content is without a doubt the most important aspect …

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Meet My Old Friend, Bounce Rate

August 19th, 2010 | | Basic SEO Tips, Search Behavior, Usability

In an SEO agency, one of the most difficult challenges is relaying SEO actions and improvements back to client contacts and their teams. Whether it is a lack of SEO understanding or just the overwhelming excitement over the possibility of an increase in search conversions, clients inevitably (and quite understandably) want to see SEO results immediately. However, the SEO process is a long distance run when compared to its short distance PPC companion.

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Microhoo – What SEO Can Learn from the Yahoo!/Bing ‘Arrangement.’

August 19th, 2010 | | Usability

A search engine subbing out their organic results isn’t a new thing. But now, in a web once filled with search engines, only two search engines provide their own organic and paid results:  Google and the other one Bing.

SEO Boy’s own Jennya has written pretty comprehensive list of tools to

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Google Reviews Now Open to Responses

August 18th, 2010 | | Local SEO, Reputation Management

How do you handle a negative review? You can read our previous posts, but I came up with a handy dandy acronym that will probably find it’s way onto a PowerPoint someday. Keep your responses to negative reviews “LOW.”

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SEO News Roundup for August 13, 2010

August 13th, 2010 | | SEO News Roundup

We’ve all tried to visit a site when our anti-virus, or spy-ware stopper, or whatever-stopper shows up and warns us to run away. Generally the culprit is some form of malware and it’s something that we might not know is infecting our site.  Alex Cohen from Digital Alex shares an eye opening experience about avoiding malware. It can be difficult to build links or develop a workable SEO strategy if your site isn’t safe for your users.Take these steps …

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