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Review: New Twitter vs. Hootsuite

October 1st, 2010 | | Social Media & SEO

Wow, Christmas came early. I got New Twitter within 48 hours of it coming out. I did a little dance. Just a little one. Because I was skeptical about it.

For me, Twitter is nothing without HootSuite. All the data streaming down like a waterfall. Like something out of The Matrix. All you have to do is filter it to your liking. And to me, there’s no better way to parse, segment, combine and monitor the conversation than with HootSuite.

But a …

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Stay in Google’s Good Graces: SEO Dos and Don’ts

September 30th, 2010 | | Basic SEO Tips

SEO Boy is a blog dedicated to helping webmasters optimize their content in order to achieve higher organic search ranking. Generally we write posts full of tips and suggestions but I thought today might be a good day to talk about what NOT to do. If you noticed your page is losing traffic and is no longer showing up in the position it was previously in, you may wonder if you got banned. It’s fairly unlikely that …

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Ethical SEO: A little bad information can go a long way

September 28th, 2010 | | Nuts & Bolts of Optimization

The real problem is the dissemination of bad or outdated SEO. We are all guilty of it because we can post a blog post from last year and the suddenly the rules change. It’s important to read the latest info available, check dates of postings. If you see anything from 2004, its probably best to move on and find something fresher.

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Giving SEO Value Using Goals In Google Analytics

September 27th, 2010 | | Analytics

The work that you do for SEO can at times be difficult to put a value on, so that’s when you need to use analytics to track the metrics that mean the most to you. For the majority of our clients we use Google Analytics since it is a powerful tool that is conveniently free. When evaluating your website it is important to understand what each metric means for your business, and set goals so that you can track your …

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SEO News Roundup for September 24, 2010

September 24th, 2010 | | SEO News Roundup

In the SEO world, we spend so much time analyzing traffic and page rank we sometimes forget that actual people drive the Internet. That’s why is it important to create content that stands out to your target market and make it easy for them to share. Jordan Kasteler at Search Engine Journal offers his advice on how to effectively combine social media with content to utilize the web as both a marketing and reputation tool.  Having SEO-driven social media …

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Want to Learn How to Start a Career in SEO? Cut Your Teeth on Affiliate Marketing

September 24th, 2010 | | Basic SEO Tips

Attend enough events and after-parties and eventually you becomes assimilated within the culture. You meet the people, become familiar with the cliques and discover that no matter your walks of life, y’all are in the same place.

By far, the #1 question I get asked at events never changes:
“How did you learn about SEO?”
Especially from students. Those who are getting degrees to become jacks of all trades and masters of none.

And as I’ve said before, I’ve gotten lucky. I had an …

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Multimedia Search Optimization (Part 2): Video SEO

September 23rd, 2010 | | Advanced SEO Tips, Nuts & Bolts of Optimization, Video SEO

If you have videos, fix them up and start leveraging them! If you don’t have any videos, consider what areas of your business might be translated to the format and step into the arena. Interactive, engaging multimedia search is part of the future of SEO, and you need to be there with it.

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Social Media Distractions

September 21st, 2010 | | Social Media & SEO

If the Internet is a place where people are in the market for your services then you best be where it makes sense, but only where it makes sense.

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SEO News Roundup for September 17, 2010

September 17th, 2010 | | SEO News Roundup

Facebook continues to take over the web and the world with over 350 million active members, but it’s no longer just a place for a person to connect with old high school buddies. It can now be used to connect a business with thousands of potential consumers.  Curtis Stevens of Graywolf’s SEO Blog has written a great article on the importance of having a Facebook fan page for your business.  His five fan page guidelines will help you create …

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Multimedia Search Optimization (Part 1): Image SEO

September 16th, 2010 | | Advanced SEO Tips, Nuts & Bolts of Optimization

Multimedia search includes results for both audio and visual files (think YouTube & Google image search). Information is delivered in a way very similar to general linked search results and with any large search engine, multimedia results will be generated in addition to web page files. Overall, multimedia files are organized by keyword themes much like Web pages; however, with the rapid rise in social sharing of user generated content over the past half decade, organizing and distributing the information …

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