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Link Building: Do It Better

October 28th, 2010 | | Link Building

Earlier this month, Jenny covered some excellent techniques for link building- on this post I’d like to expand upon that with some of our team’s notes on exactly why link building matters, as well as explore some of the tools that can be used for link building and examine some ways to think outside of the traditional link building mentality to develop a more robust interactive strategy.

To help simplify link building efforts, we use some templates to track our …

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Almost 200 SEO Ranking Factors

October 26th, 2010 | | Basic SEO Tips

This is neither a definitive list or an accurate list. As you can see there were some duplicates and not every factor is equal to the other. This is a list of SEO specialists duking it out. The remnants on the battlefield are listed below.

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Using Filters And User-Defined Segments in Google Analytics

October 25th, 2010 | | Advanced SEO Tips, Analytics, SEO Management

If you work at an agency, and you are fortunate enough to have clients like mine that internet marketing savvy, I hope this post will help start some interesting conversations, and help open the door to additional tracking that you might not yet be utilizing with Google Analytics.

The other day, one of my more hands-on clients forwarded me this article about monitoring rankings using advanced filters. After reading it I knew that I would be able to use this …

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SEO News Roundup for October 22, 2010

October 22nd, 2010 | | SEO News Roundup

If you work with SEO you know one of the largest determinants of ranking is your inbound link profile, the number of other sites who link to your webpage.  Did you know though that making large changes to your site such as a modification in domain or content can change how search engines treat your site? Before you make any significant changes to your site you will want to read Eric Enge’s post on Search Engine Watch about the …

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Getting Started With Google Analytics

October 22nd, 2010 | | Analytics, Basic SEO Tips

When taking on an SEO client, or PPC for that matter, Analytics is a useful tool to determine how well each strategy is working. Through Analytics, you can see your bounce rate, time on site, entrance sources, top landing content, and more. You can see where your traffic is coming from and segment your audience in several ways, such as: language, region, and dayparting.

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…When Everything Is Liked Pt. II – Google’s Involvement

October 21st, 2010 | | Social Media & SEO

Last week I wrote about the relative non-story that was Facebook integration into Bing results. As I wrote, the results will appear in the bottom of SERPS, given that you’re logged into Facebook to see them.

I called this development a “non-story,” because when everything is liked, nothing is liked and the impact is diminished.

I did leave myself a proviso, stating:

And if Google likes it, they’ll jump into the fray and take Bing’s lunch money.

Looks like the team from Mountain View wants some cash to go to the vending machine after class.

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SEO Onslaught: Protecting your Internet Marketing Strategy

October 19th, 2010 | | SEO Management

Remember that you have a project to complete. Your team is smart. You know your business more than someone who sent some spam. Don’t get disillusioned by some marketing speak on what your website is not doing.

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Get Noticed-Optimize Your Press Releases

October 18th, 2010 | | Basic SEO Tips, Blogging for SEO, Crawlability, Link Building, SEO Boy

This is the theme of basically all SEO strategies, and I realize how frustratingly generic this title may sound. But, this blog has to do with good strategies and tools to properly optimize your press releases and news updates so that you can get noticed. Also, it will help you to avoid wasting your time, and probably up your exposure and ranking on SERPs.

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SEO News Roundup for October 15, 2010

October 15th, 2010 | | SEO News Roundup

Organization is not my strong point and when I do keyword generation for SEO clients I end up with a list hundreds of words long and no idea of how to sort them.  That’s why I was excited when I came across an article by Ann Smarty on SEO Journal about using mind mapping to organize keywords. Mind mapping is essentially creating an outline of the structure of some word or concept. Smarty offers a quick overview at free …

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SEO Enhancement: Techniques for Link Building

October 14th, 2010 | | Advanced SEO Tips, Basic SEO Tips, Link Building

This month, SEO Boy has featured a series on SEO Enhancement. Bethany started October with her post on how to improve your keyword research. Rob then wrote a post on tips to improve SEO copywriting, and today, I am going to tackle link building.

There is a lot of information out there on link building and one of the more common ways to build links is to simply ask for them. This is basically like cold calling someone, …

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