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Is black hat SEO still around?

November 9th, 2010 | | Basic SEO Tips

With Google’s ever-increasing adjusting of algorithms and shutting down these guys, I wondered – what are they up to? Did they find the light? Did they pack it in and realized gaming search engines for affliate marketing was a dying trick? So I clicked on one of their links from my junk mail. Just like reluctantly knocking on the door of an old aquaintance you didn’t like, I immediatley regretted the opening of the door.

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The Minisite: Bridging the Social Media Gap

November 8th, 2010 | | Social Media & SEO

When it comes to SEO, most people understand the value in doing optimizations to your website. I think it’s also a good assumption to say that most people understand the value of social media. Finally, it’s fair to say that fewer people understand how the two should work together and even fewer people understand how to bridge that gap. Well, people, you’re in luck. There is a way to get everything working together and it goes beyond simply adding your …

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SEO News Roundup for November 5, 2010

November 5th, 2010 | | SEO News Roundup

Do you love Mad Men and blogging? Well even if you only like one or the other, Jon Morrow of Copyblogger has written a fun and informative post applying the lessons learned in Mad Men to blog writing.  If you blog multiple times per week or day it can be hard to feel inspired with every post. Morrow’s guide provides some great advice on finding inspiration to uncover a great blogging idea. This post is a must read for …

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Our Greatest Hits For October 2010

November 4th, 2010 | | Greatest Hits

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

One of our newest SEO bloggers gets the top spot this month! Bethany wrote a great post as a part of a three part series on SEO Enhancement. Keyword research is a vital step for any SEM strategy, but the …

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Proof: Choosing An SEO Firm is Exactly Like Buying a Car

November 3rd, 2010 | | SEO Management

Say, Jessica, you work at a search marketing agency. You sit around all day and look at peoples’ websites and play with Analytics data. What do you know about how I should choose an SEM agency? You don’t know how it feels to be me!

It’s true, true. I’ve never been on the “shopping around” end of searching for SEO services- but I have been on the “selling” side of that equation, as well as on the “say HUH your former …

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Preparing for Social Search: A Case Study on Building Links, Getting likes, and Giving Back

November 2nd, 2010 | | Advanced SEO Tips, Blogging for SEO, Social Media & SEO

Cue social search. Begin thinking about it, begin saying it, and be prepared for your clients and co-workers to begin asking about it. The fight hasn’t quite started, but both of the proverbial heavyweights are in the ring and the bell is about to ring. To elaborate, for SEO professionals to keep up with this model of real-time, personalized search results, the role of the search engine consultant must evolve, adapt, and ultimately, delve into more intricate realms of digital …

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Local SEO is getting even more serious

November 2nd, 2010 | | Local SEO

Google Place Search is poising one of my clients into one of the most beneficial spots at the most beneficial time in its 2 year campaign. They are approaching their busy season while ranking number 1 for most of their top keywords. Yes, I’m excited about this new layout.

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Happy Halloween!

October 31st, 2010 | | Uncategorized

Happy Halloween SEO Boy – great costume! Have fun trick-or-treating, and be sure to save us some of that delicious candy!

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SEO News Roundup for October 29, 2010

October 29th, 2010 | | SEO News Roundup

Together Google, Yahoo, and Bing hold about 93% share of the search marketing world. You might think that ranking on these search engines is all you need for a successful SEO campaign but you could be missing out on opportunities. Bas van den Beld of Search Engine Watch has written a post on the alternative search engines

marketers should pay attention to. Verticle search engines that don’t index the entire web, like YouTube, are not included in market share reports, …

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Google to Change Local SERPs. How Will the SEMs React to the Change?

October 28th, 2010 | | Uncategorized

Within the last couple of days, Google has announced some dramatic changes in the way they will display their Google Local Search results.
Google Boost
The first change was the introduction to Google Boost, a fusion of Google Places and AdWords. Google Boost allows businesses to run a sponsored map icon in Google Maps. The icon appears Blue – like in Google Places. What makes Boost so appealing is that it …

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