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SEO News Roundup for December 10, 2010

December 10th, 2010 | | SEO News Roundup

The year is coming to an end and it’s time to start making your resolutions for 2011. Most people vow to spend more time with friends and family, start exercising more or improve online marketing performance. Okay, I might have snuck that last one in there, but wouldn’t you like to start off the New Year with a plan to increase ROI or save time and improve efficiency? Ann Donnelly of Search Engine Journal has written a post on the …

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5 Helpful SEO Chrome Extensions

December 8th, 2010 | | SEO Tools

I’m struggling with one of the hardest decisions I’ve ever had to make: Firefox or Chrome? I currently use Firefox at work and I’ve installed all the add-ons a person could ever need to optimize SEO performance. It is even dressed-up for Christmas with a festive holiday themed skin. So why even think of switching? I keep hearing about the improved performance with Chrome, especially for Google tools. But improved speed doesn’t necessarily mean it would be the better choice …

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Educate, Communicate and Succeed

December 7th, 2010 | | SEO Management

Don’t be afraid to ask questions. You are not unintelligent. The talent you surround yourself with want you to succeed because they want to see you succeed from their talents. Anyone can make a pitch, anyone can write a check, but it’s the drive to continue outmanuever and outwit competition that moves your business from outside of a storge closet.

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What is Alexa and what can it do for me?

December 6th, 2010 | | SEO Tools

Anyone who takes their SEO seriously has probably heard of a little company called Alexa. I was first introduced to Alexa while studying Internet Marketing in grad school and used it as a tool for scouting website statistics for case studies. I haven’t really paid much attention to Alexa since graduating but I often come across questions as to what its capability is, and how it’s useful. Since I didn’t have all the answers I decided I’d kick the wheels …

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SEO News Roundup for December 3, 2010

December 3rd, 2010 | | SEO News Roundup

When I first started learning SEO I was overwhelmed trying to learn and understand the different types of Meta data. Although Meta data is an essential part of any SEO campaign, it is often misused in an attempt to boost page rank. If you are confused by the different types of Meta data and which ones are most beneficial, you should read Kate Morris’s post about SEO Meta tags on The Daily SEO Blog. She does an excellent job …

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Our Greatest Hits for November 2010

December 2nd, 2010 | | Greatest Hits

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

Bethany wrote the most popular post for SEO Boy this month.  In November, Google introduced us to Google Instant Preview, which added a new visual feature to the SERP.  When a user clicks on the tiny binoculars symbol next to …

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Help yourself help yourself: consolidate (or at least integrate) your online marketing efforts

December 2nd, 2010 | | SEO Management

Working in an agency setting on several types of internet marketing campaigns for a while gives you an interesting insight into how different businesses handle their marketing strategies, as well as some of the complications and benefits that can arise as a result of each method.

Some of the structures we’ve seen companies employ include:

  • Handle all online marketing channels in-house, with the option of either having one person handle all online strategies or splitting strategies between a team of two or …
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Negative Bullying Retailer Ranks high, is Google to blame?

November 30th, 2010 | | Reputation Management

Though this might be viewed as a hole in the algorithm, it’s more of a hole in user responsibility.

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Web Copy Best Practices: Writing for Searchers and Crawlers

November 29th, 2010 | | Basic SEO Tips, SEO Copy Writing, Uncategorized, Usability

This post demonstrates how and when to balance creative, persuasive copywriting with SEO best practices. While we use the example of two competing team members (an SEO Specialist and a Copywriter), this guide gives general advice on how to maintain creativity when also focusing on page rank.

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SEO News Roundup for November 26, 2010

November 26th, 2010 | | SEO News Roundup

We previously posted about the launch of Google Instant Previews and its impact on SEO. Two weeks later, the blogosphere is still swirling with speculation on exactly how instant previews will affect users’ decision-making process on which sites to click. Pamela Wilson of Copyblogger has written a post on whether your site will survive the Google shrink ray. She offers tips on how to clean up your website design so that its snapshot appeals to searchers.  You now …

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