How often do you feel as though the circumstances surrounding your SEO are out of your control? It’s easy to play the blame game and pin failed SEO efforts on the client, developers or other agencies that the client works with. However, at the end of the day, you—the SEO Consultant—are hired to make improvements and generate a good ROI for the client. Paddy Moogan of SEOmoz wants you to recognize areas where your efforts are actually falling short with …
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SEO News Roundup for January 14, 2011
January 14th, 2011 | Abby | SEO News Roundup
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Increasing Conversions with CRO
January 13th, 2011 | Jessica Cates | Conversion Optimization
Let’s assume that you’ve been diligently working on your SEO and continuing to tweak your website with the array of handy SEO tools out there. Now, let’s assume that all that hard work has resulted in a fantastic SERP rank and an increase in traffic to the site. Awesome! You’re doing great. Your SEO flies and fights, but can you CRO?
We all know by now that SEO is not a process that can be done once and stopped. It’s …
Creating Custom Reports in Google Analytics
Can you name three ways to optimize websites for search engines? If you’ve had even minimal experience working with an SEO account you can probably do this easily: have relevant content, put keywords in page titles, have good descriptive meta tags, etc. Following SEO best practices though is only half the battle. You also have to understand how these changes are affecting your performance. If you can’t analyze performance, you can’t improve it.
Google Analytics is the best tool to gather …
Product Review: Google Goggles
Google’s products never cease to amaze me, even when they don’t necessarily pass the consumer test of time (Google Wave). One product that I’ve been playing around with lately has just gotten better. Google Goggles is a mobile search engine that utilizes your mobile phone camera to effectively search for, well, anything. Goggles is a downloadable app for Google Android OS (1.6 or greater) or iPhone (iOS 4.0 only) mobiles. I myself have been using it on my iPhone 4 …
SEO News Roundup for January 7, 2011
January 7th, 2011 | Abby | SEO News Roundup
Kate Morris of SEOmoz discusses five SEO tactics to explore in 2011 in her most recent post. Some of her suggestions include: utilizing HTML5 coding, using A/B testing and hiring an intern to compile all the data through Google Website Optimizer, utilizing guest posting on your company blog, as this will encourage more back links and she suggests employing CRO, or Conversion Rate Optimization. This involves tracking conversions on all types of marketing efforts to understand the effects of …
Our Greatest Hits for December 2010
January 6th, 2011 | Jessica Cates | Greatest Hits
The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!
SEO Boy’s top spot in December goes to Amy for her checklist post on common SEO processes and their importance. SEO beginners can easily be overwhelmed with the to do list involved with optimization, however, as Amy explains, knowing why …
Focusing on what works
The previous year has given us a ton of toys and trends to think about. This year is the year to find what makes sense. Anyone can look at theorize how a business can adopt a trend or toy, but a business wholly adopting something new may be done if it financially makes sense.
Any manager given the task to analyze a budget will be forced to look at where the bulk of its sales came from and look where other …
Hanapin is Hiring! – Looking for Account Executives
January 4th, 2011 | Abby | Hanapin Marketing News
Hang out with people who understand the web, work with some of the best companies nationwide and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for talented people who love search engine marketing. Applications are due Monday, January 17, 2011 by 5 p.m.– so get started on that cover letter!
The ideal candidate…
- loves the Internet
- obsessively makes …
A New Year’s Resolution for Product Search and Local Deals
Led by the projected rise in smartphones over the next few years, search marketers, pay per click advertisers, and social media marketers are all investing in location as the next big area of growth. Therefore, while all organizations and services can benefit from participating in location-based marketing platforms, my post today will primarily aid those places that will profit most: small, B2C businesses.
Happy New Year from SEO Boy!
2010 was a great year, and we are looking forward to uncovering more SEO tips and tricks with you in the coming year!
