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Souping up the Performance of your SEO Sportscar

February 22nd, 2011 | | SEO Tools

Being a Search Engine Optimizer working on a website is like being an import tuner and working on a high performance sportscar.  If you want to maximize performance you have to add new parts using the right tools to do the job correctly.  Both the parts and the tools are of equal importance.  It doesn’t end with a handful of additions either.  Tweaks and other forms of maintenance are needed along the way to continue to get the most out …

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SEO News Roundup for February 18, 2011 Plus – Twitter Promo!

February 18th, 2011 | | SEO News Roundup

To kick things off this week, I’d like to mention a promo we are running through our Twitter account @seoboy. If you’d like to have your blog post included in our roundup next Friday, February 25, shoot us a link via direct message on Twitter, explain you’d like to be considered and you will be! While we can’t guarantee we’ll run every submission (we’re looking for something relevant, compelling, accurate), …

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Hello, Social + Search

February 17th, 2011 | | Social Media & SEO

Hello, it’s your trusty correspondent Jessica, writing in my sweatpants from my bed. Why not from my desk in beautiful, sunny Greenland? Well, because I’m sick today, and the blog must go on! Sick days generally follow the same pattern: I wake up feeling a little iffy. Try to psych my body into thinking it’s fine and whip together some Good Work for the day. Body inevitably catches onto the trick about 1 pm and falls apart, forcing a …

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Video Optimization

February 14th, 2011 | | Video SEO

If your web page includes videos as well as written content, logically, you will attract a larger audience. It’s not enough just to place a video on your web page, though. It needs to be optimized, as would any other content, to make it more accessible via search engines.

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Happy Valentine’s Day from SEO Boy!

February 14th, 2011 | | SEO Boy

Looks like SEO Boy really wants to impress the ladies at school this year! Who could resist someone with such a big heart? Good luck SEO Boy! And good luck to all of you as you come up with creative ways to show the ones you love how much you care.

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SEO News Roundup for February 11, 2011

February 11th, 2011 | | SEO News Roundup

Love it or hate it, link building is a central part of SEO.  However, as Adam Audette of SearchEngineWatch writes, easy link building may be a mistake.  In his article, Audette describes how his attempts at gaining easy links caused him to sacrifice customer needs, which, although it produced results in the search engines, compromised the goals he had for his business.  With its links to related link-building how-tos, this is an article that is sure to make you …

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Blog Optimization Tips for WordPress

February 9th, 2011 | | Basic SEO Tips, Blogging for SEO

You probably know that having a blog on your website is a great way to increase your rank. Blogs make sure your content is updated regularly and can generate a lot of links back to your site, but is your blog itself optimized for search engines? This post will go through some of the basic blog optimization tips for WordPress that everyone should be doing.

Before I get into the different ways to optimize your blog, I first want to suggest …

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The SEO Honeymoon: Keep the Flame Alive

February 8th, 2011 | | Basic SEO Tips

We’ve all heard of the classic newlywed syndrome: the Honeymoon Period.  Essentially, everything is perfect and running smooth, but six months later, it’s usually not the case and those newlyweds are experiencing what we like to call marriage.  Your SEO is susceptible to this honeymoon experience as well.  If you take some calculated moves to avoid it, your SEO can make it through.  Today, I want to talk a bit about what causes the SEO honeymoon and expand on some …

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Mobile SEO – Thoughts and Resources

February 8th, 2011 | | Mobile SEO

Lately it seems like I can’t go more than a day without being reminded of the growing world for mobile search. If it isn’t a neat tool that ads some cool function to my device, like Google Goggles, which I wrote about a few weeks ago, it’s a new article that reminds me how far mobile web usage has come in recent years. Here at Hanapin, we also have a dedicated day for company-wide training every month. My assigned …

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SEO News Roundup for February 4, 2011

February 4th, 2011 | | SEO News Roundup

The video advertising company YuMe just released a whitepaper about trends in online video viewing, and the results weren’t surprising.  As Christopher Rick of ReelSeo reports, online video usage is on the rise, with 48% of the study group saying that they anticipated watching more video online over the next 12 months.  Other notable findings include a breakdown of demographics, devices and video length, along with the relationship to traditional TV watching.  The take-away message?  If you target anyone …

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