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Behind the Curtain: Uncovering Amazing Search Marketers – Series Wrap-up

March 11th, 2011 | | Hanapin Marketing News, SEO Boy, SEO Management

If you’ve been following our series this week—Behind the Curtain: Uncovering Amazing Search Marketers—you’ve read about each stage of our detailed hiring process. If you haven’t been following, you can check out each part of our series:

And today is Part 5: The Wrap-up! We know that every company’s hiring process is different …

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Behind the Curtain: Uncovering Amazing Search Marketers Part 4

March 10th, 2011 | | Hanapin Marketing News, SEO Boy, SEO Management

Part 4 of our hiring series, “Behind The Curtain: Uncovering Amazing Search Marketers”. This blog touches on the meet and greet and in person interviews hosted by Hanapin Marketing, an online marketing firm specializing in PPC and SEO.

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Behind the Curtain: Uncovering Amazing Search Marketers, Part 2

March 8th, 2011 | | SEO Boy

This is part two of our Behind the Curtain: Uncovering Amazing Search Marketers series.  Yesterday, Jessica N. posted the introduction to our hiring process on PPC Hero and SEO Boy.  Today is part two about the job announcement process and writing portion of our process.

Last week, we here at Hanapin Marketing welcomed four new teammates at our office in Bloomington, Indiana.  The process that these awesome individuals went through to get here was the first time I had …

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Behind the Curtain: Uncovering Amazing Search Marketers

March 7th, 2011 | | SEO Boy

At Hanapin Marketing, the parent company of both PPC Hero and SEO Boy, we’re all thrilled with the opportunity our blogs have given us to interact with other internet marketers and business owners looking to learn more about marketing themselves. That opportunity has grown out of a dedication to provide valuable, up-to-date industry knowledge to others- but what’s the secret of actually delivering on that dedication? Excellent people! We’ve been lucky as an agency to have a …

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SEO News Roundup for March 4, 2011 – Au Revoir!

March 4th, 2011 | | SEO News Roundup

Au Revoir, Adios, Aloha Goodbye! The SEO News Roundups have been part of our family of posts for three years, but, at last, we must say goodbye. In an industry where things are constantly changing and evolving, we know we must do the same. It is hard to say goodbye, but we’ve developed an even better system of keeping you, our faithful readers, informed about the SEO industry’s latest news. We’ll be tweeting regularly at …

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Our Greatest Hits for February 2011

March 3rd, 2011 | | Greatest Hits

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

Thanks to Bethany for her WordPress optimization tips this month.  Blogs are a great way to boost your site rankings and build relationships with customers and other people in your industry.  Bethany’s tutorial takes us step-by-step through the various …

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Letter from the CEO – “I’m telling you, baby, you always double down on an eleven.”

March 1st, 2011 | | Hanapin Marketing News, SEO Boy News

To do our blogs right–grow our monthly visitors, add to our daily subscribers, increase our rankings, and write quality articles that help great search marketers–requires a big investment. It’s one that we’ve made for the past few years, and one that we’re doubling down on starting this month!

(On a side note, please, please, please tell me you know the movie reference to the title of this post. ☺)

This post is from me–the president and CEO of Hanapin Marketing–and it …

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Filtering Visits From Image Search Queries

February 28th, 2011 | | Analytics

Images can be a great tool for improving visitor engagement on a particular webpage. This is especially true for news articles, press releases, and blog posts. On both SEO Boy and PPC Hero, we try to use images to help illustrate the concepts we discuss in our articles. Assuming these images are tagged with descriptions, alt text, and other Meta data, search engines will index them for image results pages. With that being said, images can drive a …

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SEO News Roundup for February 25, 2011

February 25th, 2011 | | SEO News Roundup

There was an interesting post this week by Tad Chef on SEOptimise about attacks on SEO for poor search results.  Particularly, Tad is commenting on a recent article claiming that search sucks.  Is it fair to blame search engine optimization for poor search results, considering the definition of SEO is to fix and improve a website so it can be found?  Tad doesn’t think so, and would rather consider an SEO specialist as a metaphorical mechanic rather than …

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Is Quora a Contender Against Google?

February 23rd, 2011 | | Advanced SEO Tips, Site Review & Analysis, Social Media & SEO

Quora is a valuable resource for anybody looking to gain a little edge in terms of search engine rankings and traffic in general. Also, it is a great way to get your name out there and drive traffic to your site, as well as gain “street cred”—that is, online authority. And on top of these features, it is very difficult to spam Quora—there are several factors that keep Quora from becoming as spammified as Yahoo! Answers or other free Q …

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