The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!
Information architecture is not only important to web developers and end-users, but also to search engines. Drew talks about the sometimes forgotten SEO basic and how it can help sculpt search results.
It’s common to field questions from management about the success of your SEO campaigns. In the first of two posts about proving that SEO works, Drew discusses some useful data that you can use to make your case for SEO.
In Drew’s second post on how to prove that SEO works (Part 2) you can learn more about managing expectations and setting realistic goals for your SEO project. You’ll be ready to tackle any SEO questions that management throws.
There may always be a debate on whether one should use SEO instead of PPC or vice-versa. Eric uses a military analogy to weigh in on the debate in his post on SEO vs. PPC and how both can work together to get you great results.