The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!
Amber developed a helpful list of the top 10 questions you should ask any potential new SEO firm before you sign on to let them optimize your site. A little knowledge on your part before you choose a firm that will manage your website’s future will save you stress, time, and money in the long term.
We agree with our readers: this post from Joe explaining how to optimize your “About Us” page to increase your trustworthiness & likability is fantastic. Given a choice, everyone would rather work with companies they actually like- follow these guidelines to demonstrate why they should actually like YOU.
Of course we all want to know what SEO tactics are really worth the most to the search engines- Amber summarizes info from Rand Fishkin, SEO White Hats, and gives her own take on some of the more surprising conclusions about the relative importance of various factors.
And finally, Eric discussed some great ways to use data from your analytics program to determine your site’s content direction, create new content, and link current content together. Don’t make the mistake of ignoring data about what your audience wants to know!
Jessica is an Account Supervisor at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.