This past weekend I celebrated Thanksmas with my wife’s family because there are several other families to visit on traditional holiday times. My mother-in-law opened her best Thanksmas present ever – an iPad. She was overjoyed at the contraption, which was surprising to us all. Her doctor’s office uses them with a citrix app to use their office management software. In doing so, she got used to the interface and was loving it. She is a person who is scared to death of computers and hates them. She actually hugged the iPad box.
I hadn’t touched an iPad at this point because there wasn’t a need. I am not a 1st, 2nd, 3rd or 4th adopter of technology simply because of the radical shift of technology being thrusted to market so quickly. I wait for stable releases of products to pass before I become invested in a technology for my own personal use.
PDAs, Smartphones, Netbooks, Desktops, Internet TVs, laptops and the various browsers they support give me a lot of constant research to see what technology makes someone happy, efficient and productive. If one gets distracted by fads, you can really screw up your direction.
The thing about the iPad is that it captured my mother-in-law who would represent the casual modern American female in her mid-50s. She’s not into technology, save for cell phones, and is more interested in people than things. The last time I saw her get that excited about a product was a new refrigerator and she didn’t hug it.
Why am I mentioning all this? Simply because she referred to it as her new computer. It wasn’t an additional device. This was it. She wasn’t going to go onto her husbands Dell-beast anymore. With a few apps loaded she was off doing what she does best – organizing and communicating.
She’s not the only one in love. She’s telling others about it. She will tell others about it. She will show it. She will show others what the new COMPUTER is.
So after a bit I was able to take it for a spin. I wanted to gauge my own reactions while I played around with it. I already have an iPhone and wanted to see what this experience would be like.
My first inclination was to look for more apps – NOT SURF THE WEB. This was only compounded by the fact that this was not my iPad and I couldn’t download apps. Now this was more of a novelty mindset because after having “app fever” when I first got an iPhone, I did go back to surfing.
My second inclination was how un-fun it was to use the web. With all the flashy motion neatness and fluid-ity of the iPad, loading Safari seemed mundane in comparison
My third inclination was I forgot about Local SEO. What came up were less expandable features of Local SEO, but that paled in comparison to the biggest thing I noticed – the inability to get to a Google Place Page.
I tried to get to a client’s Google place page and I couldn’t. Every time I “touched” on the reviews, it lumped it in with the phone number and address and threw me to the map app. On the map app, I couldn’t get anything from Google Places. I had to hit the home button to get back to the iPad screen and go back into the browser app.
This is a problem. Not only can you not get content on Google Places, if the iPad user (like my mother-in-law) doesn’t know about Google Place, then she has no knowledge of its existence. With Google’s latest product of Hotpot, it makes me wonder if there will be a gap just because the interface didn’t allow it. Looking on my iPhone, I see the lack of Google Places as well in Local SEO results.
At the time of this writing, it’s just not there. It may be later, but here are some things to keep in mind.
1. Though the Google Places content won’t display, it will still play a part in Local SEO results.
2. You need to be mindful of how Google, Apple, Adobe, Microsoft and other search engines are moving around each other. Keep watching.
3. Make your content easily digestible and call to actions simple by working from the lowest common denominator up. The next device might only allow people to “point” to your listing.