Google announced this week that the updated version of the Analytics interface is now available to all Analytics users, allowing you to switch between the old and new versions as you please. If you haven’t heard any buzz about the new Analytics interface until now, the enhancements provide a streamlined layout with the ability to create multiple dashboards. You can also now create event goals and pre-filtered reports.
Let’s take a look at the new interface. Once you’re in Analytics, you’ll need to click on the link for the New Version in the upper right hand corner of the page, which can be very easy to miss if you aren’t anticipating it.
In the new layout, select the profile you want to view, and you’ll come to a Visitors Overview page that’s very similar to the view you get in the old version of Analytics. You’ll notice, however, that your Visitor data is segmented differently in the menu on the left side of the screen. All available information is now organized into three main buckets: Demographics (location, language), Behavior (new vs. returning, frequency) and Technology (browser, network).
Now, let’s check out the new Dashboards tab. This new area of Analytics is built out to feel a lot like your custom Google homepage. You can include custom data on each dashboard by adding a new widget, which creates another metric, pie chart, timeline or table based on your selected data. This could be incredibly useful in creating custom views for various reports without having to create a whole new profile to filter in/out pertinent information.
I also like that in the new interface your custom reports are available via a separate tab at the top of your screen, versus being buried at the bottom of the left page navigation menu in the old version. Not only does this make your custom reporting more accessible, but you can also see each report’s creation date in the list of available reports, which could be really helpful if you’re inheriting an account from someone else.
Note: you have to migrate your reports into the new Analytics from the old version, and once you do they will no longer be available in the old version.
In my opinion, Google achieved what they sought out to do in the new version of Analytics, which was to create a much more streamlined and intuitive interface. After you spend a few minutes poking around the new Analytics, switch back to the old version and it’ll start to feel archaic. The new version of Analytics is much less cluttered. I don’t feel like I have to click through a lot of extraneous data to find what I’m really looking for.
What do you think of the new Analytics? Does it make your SEO reporting easier? Let us know in the comments below!
Sarah is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.