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News Update: Is Your Site As Fast As Lightning? Use the Site Speed Report And Find Out!

May 11th, 2011 | | News Update

In a world of many impatient people, a website’s load time is critical to success.  Google Analytics just made it easier to get a grip on the virtual racetrack with the Site Speed Report.  As part of the new Google Analytics, the Site Speed report will measure how fast your landing pages are loading, and will assist SEO managers in providing a faster web experience for users.

We all know that the load time of your most important website pages affect not only your account’s conversions, but your overall Adwords Landing Page Quality scores and where your site ranks in the SERPs as well.  Now you can identify your slowpoke pages faster and fix those problem pages so you are as fast as Lightning!  Google also suggests using the Site Speed report for the following:

  • Traffic sources: Which campaigns correspond to faster page loads overall?
  • Visitor: How does page load time vary across geographies?
  • Technology: Does your site load faster or slower for different browsers?

To use this new reporting tool, you must take a pit stop and make a small adjustment to your tracking code in Analytics. Page speed measurement is turned off by default. Install your code, enable your tracking and you’ll be off and running with a new metric under your hood.  To assist you with set up of this tool, please visit the Site Speed article in the Analytics Help Center.

Let us know how this tool has helped increase your metrics by leaving a comment below! As always, thanks for reading, and keep watching for more news updates from SEO Boy!

Felicia is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.

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  • http://profiles.google.com/bradcamry brad camry

    These is one of the most important for the web page effect which can be Adwords Landing Page Quality scores and where your site rank.

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    personally if a site is good i dont mind waiting.

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  • http://www.hanapinmarketing.com Felicia Coover

    This is very true – I will wait for a site to load if it’s a good site and it’s one that I am familiar with. But think about this: If you are researching something unfamiliar to you and the SERP you choose takes over a minute to load, don’t you get a little frustrated?

    How long are you willing to wait? How often have you found a site that has slower load times?

    Since load time is one of the factors in Google’s mysterious algorithm for calculating quality scores, if we can improve this metric by using the new Site Speed tool provided, why not use it!?

    Thank you for reading and for your comments!

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