- The Adventures of SEO Boy® - http://www.seoboy.com -
News Update: Hasta La Vista…Search?
Posted By Kayla On April 19, 2011 @ 2:23 pm In News Update | No Comments
Today’s News Update covers an article by Erez Barak of Search Engine Watch: Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? 
So, why the cheese-ball 80’s cinema reference? Because according to Barak, there have been a few reports and surveys recently released that show small businesses leaning toward an emphasis on social media marketing instead of the “traditional” search marketing. The first survey  he supplies shows that small business use of social media has doubled from 2009 to 2010 and is still on the rise today. Another report  tells us small business owners perceive word-of-mouth marketing to be the most critical and they will accordingly allot more money to social media marketing in coming months and/or years than to search or print marketing. Barak explains that this trend is being further supported by larger, more recognizable brands  using non-traditional social media to market their products, which allows consumers to trust the smaller businesses using the same tactics and strategies to reach their goals. If Pepsi  is doing it, it can’t be that bad, right?
Barak asks what this change might mean for search marketing and online marketing in general, and he concludes his post with a few tips to help stay on top. But what could you do specifically to maintain relevance and visibility in this ever-changing marketing world?
I suggest two things: start a consumer-relevant blog and a Facebook page. There may be some weekly upkeep on both to make sure your information is staying up-to-date, but the benefits are worth it. From an SEO standpoint, the back links you could provide your website via these two mediums could help bridge the gap between search marketing and social media. If you’re looking at it from the PPC side, Facebook campaigns are extremely useful tools when it comes to consumer products and services (take a look at this article  from Abby at PPC Hero  about the benefits to advertising on Facebook!) What’s fascinating about the social media world is there are always new outlets to discover, so don’t feel like you have to limit yourself to Facebook or Twitter.
What ideas do you have about how to integrate social media into your marketing plan, without counting out search? We want to hear your thoughts on how social media has affected your marketing strategies, or how you think it will continue to change the marketing world from here,. Post your ideas below in the comments section!
For further information about this topic, check out the following links:
Kayla is an Account Executive at Hanapin Marketing , a search engine marketing firm focused on generating results through PPC and SEO.
Article printed from The Adventures of SEO Boy®: http://www.seoboy.com
URL to article: http://www.seoboy.com/news-update-hasta-la-vista%e2%80%a6search/
URLs in this post:
 Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?: http://searchenginewatch.com/3642207?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29&utm_content=Google+Reader
 Image: http://www.seoboy.com/wp-content/uploads/2011/04/terminator.jpg
 survey: http://www.screenwerk.com/2011/03/17/report-66-of-social-smbs-update-fb-once-a-week-or-more/
 report: http://www.emarketer.com/Article.aspx?R=1008302
 Pepsi: http://mashable.com/2009/12/23/pepsi-super-bowl/
 this article: http://www.ppchero.com/facebook-you-can-lead-a-horse-to-water%E2%80%A6/
 PPC Hero: http://www.ppchero.com/
 SEO, Paid Search or Social Media?: http://www.bigmarketingsmallbusiness.com/2011/04/14/seo-paid-search-or-social-media/
 Future Trends for Marketers in Search & Social Media: http://www.toprankblog.com/2011/03/future-trends-search-social-media-marketing/
 SEO Boy: http://www.seoboy.com../../../../../
 Hanapin Marketing: http://www.hanapinmarketing.com/
 News Update: Another Third-Tier Search Engine Bites the Dust: http://www.seoboy.com/another-third-tier-search-engine-bites-the-dust/
 News Update: It May Be Google’s World, but Yandex is MORE than Living In It!: http://www.seoboy.com/news-update-it-may-be-google%e2%80%99s-world-but-yandex-is-more-than-living-in-it/
 News Update: User Feedback Now a Factor in Google Rankings: http://www.seoboy.com/news-update-user-feedback-now-a-factor-in-google-rankings/
 News Update: Google Instant–Win, Lose or Draw?: http://www.seoboy.com/news-update-google-instant-win-lose-or-draw/
 SEO News Round Up for February 19, 2010: http://www.seoboy.com/seo-news-round-up-for-february-19-2010/
Copyright © 2008 The Adventures of SEO Boy. All rights reserved.