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Local SEO: The Power of Reviews
Posted By Eric On January 20, 2009 @ 4:36 pm In Local SEO | 1 Comment
Do you take recommendations from people about certain services or products? Of course you do! We LOVE to listen to people that have gone down the path we were wanting to tread, but were afraid of the risk. Most of us don’t have time to weight options between different carpet cleaning services, veterinarians or even sushi restaurants.
We want to hear from someone who took the risk.
Reading reviews or seeing their average “star” rating is huge for some businesses and other businesses should take notice.
As an example, my wife’s grandmother is suffering from Alzheimers and has been getting worse lately. We took her to a special facility that would monitor her medication and see what needed to be changed and so on. Not within 24 hours, my grandmother-in-law went to use the toilet and it collapsed off the wall (with her on it) and shattered in several tiny pieces giving her a cut on her hand that needed stitches.
Needless to say my in-laws were there too sweet with choice blunt words and questions of whether this was an appropriate facility. Meanwhile, I was at home with my finger poised over the facility’s Google listing ready to post a review. If I had a button that said “smite” on it, it would be about the same thing.
To finish the story, the administrators were on the scene and a personal nurse was attached to my wife’s grandma.
My finger was stayed … for now.
Now it stands to reason that if people were in a similar need for such services, they might do a little “research” online and a review would come up in Google Maps. What if they saw my review? How much business would be lost?
Though this spills over into social media, the SEO importance of this is critical. You can rank high in Google maps by doing different techniques , but do not forget – the reviews then will be more easily seen. If you have bad reviews, you might need to take a look at your business before you optimize your business to share those negative reviews with everyone.
Remember, Local SEO is an online version of what you try to do person to person and business to business. Networking with other business in the area is king.
The more that you appear to be a part of the community, the more your name will easily be passed around when your services are in need. It’s a slow process, but once it takes root, it is hard tear down … unlike certain toilets at a certain medical facility.
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URL to article: http://www.seoboy.com/local-seo-the-power-of-reviews/
URLs in this post:
 doing different techniques: http://www.seoworkers.com/seo-articles-tutorials/local-search.html
 For more about reviews, take a look here.: http://searchengineland.com/?p=16122
 this guy: http://www.informationweek.com/blog/main/archives/2009/01/belkin_cops_to.html
 Learn How to Harness the Power of Links to Improve Your Site’s Internal Linking Structure: http://www.seoboy.com/learn-how-to-harness-the-power-of-links-to-improve-your-site%e2%80%99s-internal-linking-structure/
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