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Link Building: Do It Better
Posted By Jessica On October 28, 2010 @ 6:00 am In Link Building | 7 Comments
Earlier this month, Jenny covered some excellent techniques for link building - on this post I’d like to expand upon that with some of our team’s notes on exactly why link building matters, as well as explore some of the tools that can be used for link building and examine some ways to think outside of the traditional link building mentality to develop a more robust interactive strategy.
To help simplify link building efforts, we use some templates to track our activities, so I have included those here as well for your reference- specialize to your needs as necessary! Many thanks to my co-bloggers, Jenny, Caleb, Rob, and Bethany for sharing their knowledge on these subjects.
Why is link building important?
Link building is important on two levels.
The first point goes hand-in-hand with our goals for our SEO clients. Good links help our sites rank higher in search engines. Google’s stance on links and their results:
Google and most other search engines use links to determine reputation. A site’s ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site’s value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.
It’s important to not forget the second point however as a site’s users should be the most important aspect of any site. Although as SEOs, we often only think about how our link building strategy is going to increase our rankings, Google recommends thinking about the customer first:
Our general advice is: Always focus on the users and not on search engines when developing your optimization strategy. Ask yourself what creates value for your users. Investing in the quality of your content and thereby earning natural backlinks benefits both the users and drives more qualified traffic to your site.
What types of sites are most helpful in improving your page rank?
The most important thing to remember when building links is that you want every link to be relevant to your site and you want to avoid link-building scams. Some sites do have more weight than others. Finding a few well targeted links to your site can be more effective than having several average links and is certainly more effective than have LOTS of terrible links. Here is a list of generalized high quality links:
Keep in mind that some of these sites might not directly improve your page rank but the overall effect could be tremendous. Blogs and Forums are a good example of this. While you might not gain a lot from a link on a forum, the effect of that link spreading through the forum users is the real payoff.
What tools can you use for link building?
There are two main advantages to non-reciprocal links as opposed to reciprocal links. The first is that these links will hold more weight, as they aren’t reciprocated (the search engines can detect whether links are reciprocal). The second advantage is that they don’t have to be monitored as closely as reciprocal links. With reciprocal links one has to be aware of unethical webmasters who will take links down or use other tactics to insure that the search engines don’t see the links pages. You have to be aware of these events so that you can remove their links from your site if warranted however with non-reciprocal links you don’t have to be as concerned as you’re not linking to them.
In addition to the basics, think outside the box! What tools can you use to find influencers, blog writers, etc.?
Goals to establish and Questions to ask:
What do they blog about? How many readers? How many followers? How many fans? Do they allow promotions? How should you approach them?
Build a large list and narrow down
Build the right list – Check to make sure they are still blogging, blog frequently, and they still accept marketing/pr pitches
Go for smaller niche blogs, and follow their blogrolls
TOOLS: Search for individual blogs/bloggers or keyword categories
Google Blog Search
Technorati – Find Blogger authority (influence), link count
We Follow – Twitter Followers
Klout – Twitter influence
Google Page Rank
Start the Relationship
Set up Google Reader, Google Alerts
Follow on Twitter
Reach out via social media first
Then contact through email or Twitter DM
Personalize the email in a 5 Sentence Pitch = Compliment, Who you are, what you are promoting, Do they want to review
Be up front
Reminder Email (a few days before the launch)
We all know link building is important, but we also all know that it can be both time-consuming and sometimes a challenge in terms of actual valuable link acquisition. With some creativity and foresight as discussed, you can make the job a bit more interesting for yourself (and increase your likelihood of success), and track your results more accurately.
Jessica is an Account Supervisor at Hanapin Marketing , a search engine marketing firm focused on generating results through PPC and SEO.
Article printed from The Adventures of SEO Boy®: http://www.seoboy.com
URL to article: http://www.seoboy.com/link-building-do-it-better/
URLs in this post:
 link building: http://www.seoboy.com/seo-enhancement-techniques-for-link-building/
 the mozBar: http://www.seomoz.org/seo-toolbar
 Competitive Link Finder: http://www.seomoz.org/
 Open Site Explorer: http://www.opensiteexplorer.org/
 Juicy Link Finder: http://www.seomoz.org/link-finder
 Link Acquisition Assistant: http://www.seomoz.org/labs/link-finder/index.php
 Xenu Link Sleuth: http://home.snafu.de/tilman/xenulink.html
 Link Valet: http://www.htmlhelp.org/tools/valet/
 SEO_Linkbuilding_Template: http://www.seoboy.com/wp-content/uploads/2010/10/SEO_Linkbuilding_Template.xlsx
 http://dofollow.info/: http://dofollow.info/
 Hanapin Marketing: http://www.hanapinmarketing.com/
 Build Better Links with Better Link Building Strategies: http://www.seoboy.com/build-better-links-with-better-link-building-strategies/
 Link Building By Making Friends: http://www.seoboy.com/link-building-by-making-friends/
 4 Ways to Find Free Directories for Link Building: http://www.seoboy.com/4-ways-to-find-free-directories-for-link-building/
 The Basics of SEO Copywriting for Link Building: http://www.seoboy.com/the-basics-of-seo-copywriting-for-link-building/
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