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It’s Time to Migrate Feedburner to Google

Posted By Carrie On February 11, 2009 @ 10:46 am In Blogging for SEO | 1 Comment

Google’s acquisition [1] of Feedburner back in 2007 opened doors for the blogger world to better integration with many of the company’s services, mainly AdSense. It has been a long (and for some, painful) process to complete the Feedburner to Google RSS feed transition, but the end is near.

You are running out of time to migrate your Feedburner subscriber RSS feeds over to Google. The deadline to complete this transition is February 28, 2009. No one is exactly sure what will happen to un-migrated feeds by this date, but it is rumored that the remaining feeds will report a 404 error! So don’t wait (or forget) to migrate your feeds.

How to Migrate Your Feedburner Account to Google. The process to move your account to Google is not difficult. It just takes a little dose of patience. Just follow the simple steps outlined below:

  • Login to the Google Account that you would like to migrate your feeds to.
  • Login to your old Feedburner account (http://feedburner.com [2]).
  • At the top of the homepage, you will see a yellow bar at the top of the page (see below).

  • Select “Move your account now.”
  • Choose the Google Account you would like to transfer the feeds to. You computer will recognize that you are already signed in to a Google Account, so select to option that says “Stay signed in as [your email address].”
  • Click “Next.”
  • You will see all feeds that are assigned to your account. Click “Move Feeds.”
  • Google will begin the migration process in the background, so feel free to continue with business as usual. Depending on the number and size of feeds you are moving, the transfer process can take anywhere from 5 minutes to 3 hours. So just wait patiently. Once complete, Google will send you a confirmation email.

To access your feeds through Google, just go to your “My Account” page in Google and click on the “Feedburner” option, or go directly to http://feedburner.google.com [3]. It could take up to 72 hours for your feeds to appear in the new Google interface. So again, just be patient.

Once the migration is complete, traffic will automatically redirect from ‘feeds.feedburner.com’ to the new ‘feeds2.feedburner.com’ domain. It is not necessary to update any links or buttons on your website with the new ‘feeds2.feedburner.com’ address. But for the sake of consistency and tracking, take the extra step to update your links.

Dramatic Drop in Subscribers. After transitioning your account, a fall in the number of subscribers can, and probably will occur. Many bloggers have experienced issues with dropped subscriber numbers [4] post-migration. Google reports that subscribers should be closer to original numbers (due to improved algorithms) after a week or two. But this is not a Google-guarantee.

We recently transferred our feeds and experienced a nearly 60% drop in subscribers. That hurt a little. But, after a week, our feed subscriber numbers recovered to the pre-migration total (see green line in image below).

Feedburner Service Changes. Google’s acquisition of Feedburner led to some major service changes [5] post-transition. One of the most significant: Google has removed all metrics beyond subscriber counts. If you want to track pageviews, visitors, inbound links, etc, you need to setup new tracking metrics and goals through Google Analytics. Stay tuned for our take on how to successfully setup and track your RSS feeds in Google Analytics.

Have you transferred your feeds yet? Did you have any problems? We’d love to hear.

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URL to article: http://www.seoboy.com/its-time-to-migrate-feedburner-to-google/

URLs in this post:

[1] acquisition: http://www.feedburner.com/google

[2] http://feedburner.com: http://feedburner.com

[3] http://feedburner.google.com: http://feedburner.google.com

[4] dropped subscriber numbers: http://www.techcrunch.com/2009/01/22/feedburner-needs-to-get-it-together/

[5] service changes: https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=126303

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