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It’s Time to Migrate Feedburner to Google
Posted By Carrie On February 11, 2009 @ 10:46 am In Blogging for SEO | 1 Comment
Google’s acquisition  of Feedburner back in 2007 opened doors for the blogger world to better integration with many of the company’s services, mainly AdSense. It has been a long (and for some, painful) process to complete the Feedburner to Google RSS feed transition, but the end is near.
You are running out of time to migrate your Feedburner subscriber RSS feeds over to Google. The deadline to complete this transition is February 28, 2009. No one is exactly sure what will happen to un-migrated feeds by this date, but it is rumored that the remaining feeds will report a 404 error! So don’t wait (or forget) to migrate your feeds.
How to Migrate Your Feedburner Account to Google. The process to move your account to Google is not difficult. It just takes a little dose of patience. Just follow the simple steps outlined below:
To access your feeds through Google, just go to your “My Account” page in Google and click on the “Feedburner” option, or go directly to http://feedburner.google.com . It could take up to 72 hours for your feeds to appear in the new Google interface. So again, just be patient.
Once the migration is complete, traffic will automatically redirect from ‘feeds.feedburner.com’ to the new ‘feeds2.feedburner.com’ domain. It is not necessary to update any links or buttons on your website with the new ‘feeds2.feedburner.com’ address. But for the sake of consistency and tracking, take the extra step to update your links.
Dramatic Drop in Subscribers. After transitioning your account, a fall in the number of subscribers can, and probably will occur. Many bloggers have experienced issues with dropped subscriber numbers  post-migration. Google reports that subscribers should be closer to original numbers (due to improved algorithms) after a week or two. But this is not a Google-guarantee.
We recently transferred our feeds and experienced a nearly 60% drop in subscribers. That hurt a little. But, after a week, our feed subscriber numbers recovered to the pre-migration total (see green line in image below).
Feedburner Service Changes. Google’s acquisition of Feedburner led to some major service changes  post-transition. One of the most significant: Google has removed all metrics beyond subscriber counts. If you want to track pageviews, visitors, inbound links, etc, you need to setup new tracking metrics and goals through Google Analytics. Stay tuned for our take on how to successfully setup and track your RSS feeds in Google Analytics.
Have you transferred your feeds yet? Did you have any problems? We’d love to hear.
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URLs in this post:
 acquisition: http://www.feedburner.com/google
 http://feedburner.com: http://feedburner.com
 http://feedburner.google.com: http://feedburner.google.com
 dropped subscriber numbers: http://www.techcrunch.com/2009/01/22/feedburner-needs-to-get-it-together/
 service changes: https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=126303
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