- The Adventures of SEO Boy® - http://www.seoboy.com -
How to Become Google Analytics Certified
Posted By Amber On December 2, 2008 @ 7:00 am In Analytics | 2 Comments
If you’re in a business where getting new clients is a part of your job, having the right credentials is key. And when it comes to the world of search engine marketing, the more certifications you can gain, the better. Many people have asked us over the past few months how to become Google Analytics certified. So, we’ve done our research and in this post I’ll tell you how.
What you’ll gain:
As with other Google certifications , an Analytics certification  will provide you with a “Google Analytics Authorized consultant” logo and designation. From this you may receive possible client referrals, elevated tech support, a listing on Google analytics partner page, an invitation to attend the annual GAAC summit at Google offices and access to exclusive GAAC web forums to share ideas and tech tips with google and other GAAC’s.
Becoming a GAAC (Google Authorized Analytics Consultant), you must feel your company has already achieved an advanced level of knowledge with the Google Analytics program. You cannot become an individual GAAC, its company based.
Below is a list of the requirements and proof each company must fulfill in order to be considered for a GAAC:
This doesn’t mean GA clients only. You can manage a client’s PPC or SEO account, as long as you’re using Google Analytics in conjunction.
This means you must add to your list of services that you offer GA services. If you’re running PPC or SEO for a client, and you offer GA analytics set up and implementation, then you qualify. If you run any reports from GA that you send to your clients, then you qualify. All this is a matter of including in your official list of services.
This is pretty self explanatory. You must be a legal business to qualify.
If you’ve written any blogs or whitepapers on GA then you qualify. If you haven’t, then start writing! Unless of course you have given presentations on GA before, then maybe you could provide the PowerPoint slides, etc.
Fun! Sign me up! This means one employee from your team. The summit itself is free, but you’ll be responsible for travel and hotel. Even the meals are free during the summit!
This could include setting up of goals and funnels and analyzing them. Setting up tracking, running various reports, etc.
This basically means you’re company needs to have proof that you have the appropriate amount of liability insurance. According to allinsuranceinfo.org , professional indemnity insurance is recommended for “people whose occupation demands extensive academic training and who provide services of high quality”. Professional indemnity protects you from negligence.
The best part about becoming a GAAC company is that only 75 firms globally are in the program. This means that if you become a GAAC you have something that not too many other companies have, and that’s always nice to sell your potential clients on.
Article printed from The Adventures of SEO Boy®: http://www.seoboy.com
URL to article: http://www.seoboy.com/how-to-become-google-analytics-certified/
URLs in this post:
 Google certifications: http://www.ppchero.com/getting-certified-in-google-adwords-yahoo-and-msn-ad-center/
 Analytics certification: http://www.google.com/analytics/partnersupport/consultants_criteria.html
 allinsuranceinfo.org: http://allinsuranceinfo.org/liability/professional.html
Copyright © 2008 The Adventures of SEO Boy. All rights reserved.