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How 301 Redirects Can Improve/Keep Your SEO Rankings
Posted By Amber On December 29, 2008 @ 3:40 pm In Advanced SEO Tips | 10 Comments
A 301 redirect is a way of forwarding content that has been moved permanently from one webpage to another automatically. There are many redirect numbers so to speak, and the “301″ is referred to as “moved permanently”. In laymen’s terms, creating a 301 redirect will prevent you from losing traffic that is still linking to content on an old URL on your site. The 301 redirect will forward or redirect that traffic to the content on the updated URL. For example, if you have a web page that talks about SEO best practices, and you decide to move that content to a new URL under a new domain, you could create a 301 redirect so that anyone who still has access to the old content whether from a bookmark or cookie, they will be automatically redirected to the new content on the new URL.
301 redirects are important for SEO in several different ways:
Now for the technical part, how do you go about implementing a 301 redirect you may ask? BruceClay.com has a great post on how to properly implement a 301 redirect  that I recommend reading.
Again, the point of the redirect is to prevent having any issues with duplicate content as well as making sure you are telling the search engines exactly where to go to index the right page of your site. Also to help users find the right content they are looking for on your site and to pass on any existing page rank from your removed page to your new page.
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URL to article: http://www.seoboy.com/how-301-redirects-can-improve-keep-your-seo-rankings/
URLs in this post:
 www.petexpert.com/home: http://www.petexpert.com/home
 www.petexpert.com/index: http://www.petexpert.com/index
 www.petexpert.com/default.asp: http://www.petexpert.com/default.asp
 www.petexpert.com: http://www.petexpert.com/
 how to properly implement a 301 redirect: http://www.bruceclay.com/blog/archives/2007/03/how_to_properly.html
 Don’t Bother Adding Meta Keywords To Improve SEO Rankings: http://www.seoboy.com/dont-bother-adding-meta-keywords-to-improve-seo-rankings/
 Learn How to Harness the Power of Links to Improve Your Site’s Internal Linking Structure: http://www.seoboy.com/learn-how-to-harness-the-power-of-links-to-improve-your-site%e2%80%99s-internal-linking-structure/
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