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Google Search Results: Site Names vs. URL’s

Posted By Kayla On June 14, 2011 @ 2:31 pm In News Update | 1 Comment

According to the unofficial Google tip site, Google Operating System [1], the search results populating in the Google search engine seem to be swapping out URL’s for actual site names.

I searched and queried, but couldn’t seem to populate any search engine results in Google to show off what the difference is between the previous search results and the ones being tested on. The following screenshots were used by Google Operating System [1] to illustrate the change.

[2]While the first result has a typical URL under the result description, the following two have truncated tremendously to the simple green link with the site name for copy versus all that hyphenation. I searched for the same query used to populate this screenshot and this is what I got:

[3]

Granted, my results did not show up in the same order, but you can see that all my results were shown with full URL’s. No short site names, yet!

I’m curious to see where this potential change could take online marketing, especially when it comes to branding. Will those companies with heavily branded names find more success against smaller, lesser-known brands? What if the smaller brand has a better deal? Does the better-branded company still win? Will smaller companies start to get looked over as users begin focusing on those results with shorter, easier to digest page links? Share your thoughts and ideas below in the comments section!

For further information about this topic, check out the following links:

Thanks for reading, and stay tuned for more news updates from SEO Boy [6]!

Kayla is an Account Executive at Hanapin Marketing [7], a search engine marketing firm focused on generating results through PPC and SEO.


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URL to article: http://www.seoboy.com/google-search-results-site-names-vs-url%e2%80%99s/

URLs in this post:

[1] Google Operating System: http://googlesystem.blogspot.com/2011/06/google-experiments-with-removing-urls.html

[2] Image: http://www.seoboy.com/wp-content/uploads/2011/06/Site-Names-in-Search-Results.png

[3] Image: http://www.seoboy.com/wp-content/uploads/2011/06/URLs-in-Search-Results.png

[4] Google Tests Using Site Name Rather Than URL in Search Results: http://searchengineland.com/google-tests-site-name-as-display-url-in-search-results-81270

[5] How Building Your Brand Name and Increasing Conversions Go Hand in Hand: http://www.seoboy.com../../../../../how-building-your-brand-name-and-increasing-conversions-go-hand-in-hand/

[6] SEO Boy: http://www.seoboy.com../../../../../

[7] Hanapin Marketing: http://www.hanapinmarketing.com/

[8] Google Announces Real Time Search Results, Image Matching, and SSO-Themed Chrome Plugins: http://www.seoboy.com/google-announces-real-time-search-results-image-matching-and-sso-themed-chrome-plugins/

[9] Learn How to Use the New Canonical Tag and Other META Tags to Control Your SEO Search Results: http://www.seoboy.com/use-new-canonical-tag-and-other-meta-tags-to-control-seo-search-results/

[10] How Do Search Engines See Your Site? Try Using a Spider Simulator to Learn More: http://www.seoboy.com/how-do-search-engines-see-your-site-try-using-a-spider-simulator-to-learn-more/

[11] News Update: Another Third-Tier Search Engine Bites the Dust: http://www.seoboy.com/another-third-tier-search-engine-bites-the-dust/

[12] News Update: Is Your Site As Fast As Lightning? Use the Site Speed Report And Find Out!: http://www.seoboy.com/news-update-is-your-site-as-fast-as-lightning-use-the-site-speed-report-and-find-out/

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