If I had a dollar for every time someone “caught” Google testing a new feature, I’d have enough money to put Oprah back on the air (we miss you, O!). However, sometimes those experimental features could have quite an impact and I think this one could qualify!
Google has confirmed with Search Engine Watch that they are, in fact, testing a new feature in AdWords that will display a click count beneath select advertisers’ PPC ads. I couldn’t get any results to populate with this feature (this seems to be a trend for me), but the screenshot from SEW looks like this:
Google has yet to release any information about which and/or how advertisers or ads are chosen to receive this extra line of ad text displaying their click count.
Now this is the part where someone pipes up and says, “But I’m working on SEO, not PPC. Why are you wasting my time?” I would never! Let’s say one of these ads shows up next to your entry in the SERPs and the user sees that an advertiser has over 59 million clicks. They are likely to click on that ad now because they know there must be at least enough reliability and use in that ad for 59 million people to click on it. They don’t know anything about how many people have clicked on your link. Maybe it’s time to rework some of those meta descriptions to be a little more user-targeted?
What do you think? Does this new feature inspire you to make any changes or consider opting-in to the pay per click world? Share your thoughts below in the comments section!
For further information about this topic, check out the following links:
- Google AdWords Experiments with a Click Count Feature-Search Engine Watch
- Official: Google Testing Display of Click Counts On Paid Search Ads-Search Engine Land
Thanks for reading, and stay tuned for more news updates from SEO Boy!
Kayla is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.