Pending on your keyword research strategies, real time results will help give you instant access into the content fallout that stems from events such as breaking news, social media trends…as well as give you an indicator as to what content – keywords, phrases, low-hanging fruit – is being used to trend for these terms.

As for image matching, eventually I predict it will make it’s way into Google’s search algorithm. This could be a double-edged sword. One the positive side, that much more of your content can be indexed. On the negative side, developers, writers, bloggers, will have to be even more cautious in what imagery the use, naming conventions… An image that they might normally have published for a comedic value – even if its essence has nothing to do with the rest of the content – might actually give spiders the indication that your content might be about something different. Example: if you’re writing about prattling bloggers and you put up an illustration of a duck in a dried pond, that duck in a dried pond is now becoming a content theme. To improve SEO value, people would now probably switch that out and use an image that is more “targeted to a post.” At that point, I would weigh the content value of a more targeted image versus the user experience value of an image.