If not, it better. When people enter keywords in search engines, they are obviously searching for something. What? A solution to a problem or an answer to a question, right? Based on that knowledge you need to focus your SEO copywriting on providing solutions for your prospective customers.
I am online all the time looking for solutions and answers to my many, many questions. Normally I don’t enter keywords in the form of a question though. Thanks to being spoiled by great SEO techniques, I’ve found I don’t need to be so detailed when looking for answers online. Typically, I will type in just a portion of my question.
For example, the other day I wanted to know what restaurant in Indianapolis, Indiana was known for the best breakfast. I didn’t type in, “what restaurant has the best breakfast in Indianapolis”, instead I keyed in, “best breakfast in Indy.” Much to my happiness, the first entry on the search results page delivered exactly what I wanted, a top 10 list of best places to eat breakfast in Indianapolis.
As you’re developing and changing content on your website, you need to think about the questions or solutions your target audience is searching for. How would they ask the question? What keywords would they enter?
According to CopyBlogger, you’ve got to answer these 3 basic questions:
- Why do I really need this?
- Why should I choose you?
- Why should I decide now?
Please don’t forget! Customers search using their words (not yours), so you may need to use common language in your website content. Don’t fill your page with acronyms or “industry lingo.”
Try to think of all the questions customers might ask when searching for your product or service. Don’t worry, you don’t have to completely scrap your current website content! Just think about how people will search to find what solutions you offer, then write your content from that perspective.