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Discover New SEO Keyword Ranking Opportunities by Mining Google Analytics Data
Posted By Joe On February 19, 2009 @ 3:18 pm In SEO Keyword Research | No Comments
Let’s face it, SEO keyword research  never ends. User search queries evolve over time, and your SEO keyword strategy needs to reflect these ever-changing search trends . Your keyword list needs to be fluid so that your site remains relevant and highly ranked within the search engines.
One way to discover new keyword ranking opportunities is to look at those organic search queries in Google Analytics that are already driving visits to your site. The goal here is to see what’s working and if there are keywords that you should either add to your targeted SEO keyword list or beef up your optimization efforts for to increase ranking. For this article, I will focus on Google Analytics as that is the analytics program that the SEO Boy team uses most frequently.
The core of this tactic is to simply use Google Analytics to review which terms are already driving traffic to your site. Finding which keywords are driving users to your homepage is good to know, but for this article, we’re looking for keywords that are driving traffic to each individual page within your website. To get this level of data from Google Analytics, here are some quick instructions:
Once you arrive at this page, you will want to click on the drop down menu next to ‘Analyze.’ As you can see in the screen above, you’ll want to choose ‘Entrance Keywords’ within this menu.
After you follow these steps you will arrive at the data you are seeking. You will see the ‘Entrance Keywords’ that lead users to this page within your site. So, what do you now?
This process will help you discover new keyword ranking opportunities for your SEO campaign, while keeping your targeted keyword list up-to-date with the latest search terms that are working well for your site.
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URL to article: http://www.seoboy.com/discover-new-seo-keyword-ranking-opportunities-by-mining-google-analytics-data/
URLs in this post:
 SEO keyword research: http://www.seoboy.com/keyword-research-the-first-step-to-seo-success/
 search trends: http://www.usereffect.com/topic/search-is-changing-are-you
 linking strategies: http://www.seoboy.com/learn-how-to-harness-the-power-of-links-to-improve-your-site’s-internal-linking-structure/
 Using Google Sets for SEO Keyword Research: http://www.seoboy.com/using-google-sets-for-seo-keyword-research/
 Utilizing Google Trends in Keyword Research: http://www.seoboy.com/utilizing-google-trends-in-keyword-research/
 Tracking Organic Traffic and Leads for Free Using Google Analytics: http://www.seoboy.com/tracking-organic-traffic-and-leads-for-free-using-google-analytics/
 Discover How Goals Can and Should Inform the SEO Process: http://www.seoboy.com/discover-how-goals-can-and-should-inform-the-seo-process/
 How to Set Up Basic Lead Tracking Goals for Your SEO Campaign in Google Analytics: http://www.seoboy.com/how-to-set-up-basic-lead-tracking-goals-for-your-seo-campaign-in-google-analytics/
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