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Content Farms Just Added A Panda to their Menagerie

May 25th, 2011 | | News Update

One of the main ideas behind the Google Panda Update was to help eliminate content farms and let “real” sites rank higher for their original content.  SEO marketers are now finding out that this really didn’t happen.   In Jen Carroll’s article she explains that content farm sites are still ranking higher because they are providing content that people actually want and are interested in.   The updates would “provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis, and so on.”

This statement basically confirms that Google rewards content farms for delivering relevant content to its searchers.  How can SEO professionals overcome the farm’s rankings?  Why not apply tactics they use to your own site?  Carroll provides five quick SEO tips to help send sites like eHow and Associated Content’s rankings to the virtual farm…

  1. Know your audience – have you defined your target market? If not, get to it!
  2. Know your keywords and what they mean to your target audience – use the great keyword tools to find terms related to your business
  3. Create content your customers can identify with right now – engage them, make it relevant and let them know you are ready to help
  4. Answer questions or led them to where they need to be – if you cannot answer it, send them somewhere reputable where they can!
  5. Optimize each page for browsing – keep readers on your site by providing lists and pages of content they will want to look at.

With a little hard work, these tactics seem reasonable to accomplish for any site.  It is a matter of refreshing your content and making sure that it is always relevant to your audience.

Another key take away is that the content farms rank higher because of their video content.  So get out there and optimize your videos as well!

If your site was actually hit by the Panda update and you are still trying to recover, check out Bethany’s post to help.  Let us know how you increase your site rank and what tactics work for you!

Felicia is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.

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  • http://www.webstatsart.com Webstats Art

    Some interesting theories you have. Do you have any evidence?

  • http://www.hanapinmarketing.com Felicia Coover

    Thanks for your comment!  Basically, the content farms are still ranking in higher positions organically because people still find their content relevant to what they are searching for.  We know that they don’t have original content – but they are refreshed with new “stolen” content often and people use them anyhow.  It’s a catch 22… Google shoots them down, searchers bring them back.  What was suggested in the article is, “If you can’t beat them, join them.”  The 5 tips given are basic best practices for folks to optimize their own sites to assist them with higher rankings. Good luck with your optimization and let us know if you have had any encounters with the Panda!

    • http://www.youtube.com/webstatsart Webstats Art

      You are an intelligent person Felicia. Today I did a search for  a serious search term and the first result was from a content farm. Where is seoboy? Should not this site be seogirl?

    • http://www.youtube.com/webstatsart Webstats Art

      I wish you were doing my seo for me but I think it will be too expensive for me so I need to find Indian seo services.

    • http://www.youtube.com/webstatsart Webstats Art

      I wish you were doing my seo for me but I think it will be too expensive for me so I need to find Indian seo services.

    • http://www.youtube.com/webstatsart Webstats Art

      I wish you were doing my seo for me but I think it will be too expensive for me so I need to find Indian seo services.

    • http://www.youtube.com/webstatsart Webstats Art

      I wish you were doing my seo for me but I think it will be too expensive for me so I need to find Indian seo services.

  • http://www.wedaretraffic.com affordable seo service

    I personally feel that an intrusion is something you cannot avoid.
    With Proximity Marketing the consumer has the choice of
    receiving or rejecting the offer being sent or totally blocking
    all content and offers.

  • http://www.sibinfotech.com Rolfroswell

    HI,
    These are nice tips that you have here. This an truly help many people in this industry. 

  • http://www.indiaseo.com INDIA SEO

    Found your written
    comment quite interesting.I must say you have smart written skills.Thanks for
    sharing such excellent article with us.Keep on sharing in future too.