If your web page includes videos as well as written content, logically, you will attract a larger audience. It’s not enough just to place a video on your web page, though. It needs to be optimized, as would any other content, to make it more accessible via search engines.
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Archive for the ‘Video SEO’ Category
A Simple Equation For SEO Video Success
Want to incorporate online videos into your marketing plan? Before you start, learn this simple equation: applying SEO basics + knowing your goals + doing it well = SEO video success.
Leveraging Videos To Help Increase Brand Awareness and Traffic
It’s hard to search for anything these days and not see video results in the SERPs. So how can you leverage the heightened interest in videos to help increase traffic and engagement for your business?
First we need to understand HOW people find videos:
Search Engines – Google has placed more weight on video results than ever before, making it easier to find relevant videos without changing your searching habits. YouTube is owned by Google, making video results integration a natural process.
In …
Multimedia Search Optimization (Part 2): Video SEO
If you have videos, fix them up and start leveraging them! If you don’t have any videos, consider what areas of your business might be translated to the format and step into the arena. Interactive, engaging multimedia search is part of the future of SEO, and you need to be there with it.
Video SEO – Part 2: Onsite (and the Fun Begins)
In part one, I talked covered the type of Video SEO optimization most everyone with 30 seconds of content in a YouTube account can optimize. The techniques can also be used to similar effect in Vimeo. And it’s good practice to the techniques. Some amazing traffic can come through those search engines.
But to be honest, the type of video SEO project I truly enjoyed getting …
Video SEO – Part 1: YouTube and the Like
Last summer I got quite the incredible task: Video SEO.
Most of the sites I had under my control had their own video commercials that were integral parts of the user experience (if you could call it that). And before I knew it, the project became a race against competitors.
Now there are two types of Video SEO:
The first I’ll talk about is YouTube Optimization
A lot of common sense SEO Here. The best resource I …
SEO Video Tuneup
So you work for a company who’s in tune with SEO. Overall the company is making great strides in social marketing, by keeping up with the latest hype and trends. They even have a YouTube channel filled with interesting, relevant videos but the results just aren’t there. Below are some additional optimizations, which can provide a nice traffic bump, so give them a shot. Also be sure to …
Best SEO Video Strategy Based on Campaign Objective
Video SEO is the big thing right now, but there is still many questions surrounding the best approach to optimizing for video. Do I host the video on my site? Should I use 3rd party video hosting sites? How should I approach branding? Where do my keywords fit in?
Depending on the objectives of you SEO campaign, there are several answers to the above questions. This post is going to zero in on the best hosting solution based on your …
Top 5 Best Practices for Video SEO
Thanks to the powers of YouTube, internet surfers have enjoyed online videos for years. However, the evolution of Google Universal Search—specifically enabling videos to appear in SERPs— has pushed SEO optimization into a new realm of possibility. Online search marketers now need to consider optimizing video content to rank in Google. Inspired by Rand Fishkin’s SEO for Video Content, check out these top five best practices when optimizing a video for SEO.
Best Practice #1: Optimize video for keywords …
