One … of … the … most ne… glected … parts … of … eff…ect…ive S… E… O… is… load… time…
Sorry about that. Believe it or not there was a time where people would patiently wait as a website would load all its text, frames (frames?), and images. If there was video, they would click and wait in anticipation for this information that did not exist on their hard drive to come onto their screen.
I remember a commercial about the …
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Coming from a rhetorical background, it is natural for me to analyze situations from another perspective. Information architecture can test this ability; the content of your site can be organized in endless ways, or not organized at all. Applying the correct information architecture can not only benefit usability and web development from the logic of “easy for them to navigate, easy for us to maintain,” but it can also benefit your search engine optimization.
What is Information Architecture?
You’ve probably heard the …
In my last post, I mentioned how title tags should include the URL and company name. Those tactics are the fundamentals of on-page optimization. But every SEO action item, even the fundamentals, have deeper layers of targeting and segmentation. Today’s post will dive a little deeper into how those fundamentals can target a specific segment of users by optimizing for Navigational Searches.
What Navigational Searches Are
Navigational Searches are when a company name or URL is typed into …
During conversations I’ve had recently, there’s been a recurring theme: Conversion Optimization is really important for SEO success. It’s easy to get lost in the minutia of on-page optimization, always looking for the next keyword to tweak or piece of content to write. But I’d like to remind everyone (including myself) why this is called the Search Engine Marketing industry. Marketing, as defined by Princeton’s Wordnet, is “the commercial processes involved in promoting and selling …
What is pagination?
Pagination is a way of organizing or numbering a lot of data within a webpage to make it more manageable and user friendly. For example, if you go to nike.com and type in ‘shox’, you could potentially get one webpage with hundreds of Nike shox all on one page. However Nike uses pagination, which allows the user to view 30 or so shox per page within 10 different pages. (see screen shot below)…
Ah, the 404 error page. These pages are the bane of frequent internet surfers, and are probably one of the most overlooked aspects of a website. Personally, I can think of few things more annoying than arriving at a website and being served a page stating, “Page Not Found.” Ugh. As a self-respecting SEO (who sees usability as a integral part of the job), this user-experience is awful. What’s worse, a typical 404 error page has a high liklihood of …
‘Tis the season for bargain hunting, and according to this recent New York Times article, new sites devoted to bargain-hunting with the help of misspelled brand names are popping up to help shoppers find the best deals. These sites, aimed at helping searchers find the best prices on eBay, offer searchers common product and brand name misspellings, locating items with fewer bidders because items aren’t …
The year was 1998. A new windows OS came out, the iMac appeared and a president was impeached … and I discovered Flash. In a dimly lit computer lab, I came across eye4u.com – a German website that was built solely in Flash. Its galleries and intro were stunning. I never saw anything like that on the web before. In general, the web was getting used to not being so “Netscape Gray.” I remember saying “this is the future …
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