The war room exists for every company because your company is in competition with someone else’s company. If you have dominant market share, your competition is yourself. So you always need a strategy.
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Archive for the ‘Usability’ Category
SEO War Room
August 24th, 2010 | Eric | Basic SEO Tips, Conversion Optimization, Link Building, Local SEO, SEO Keyword Research, Social Media & SEO, Usability
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Meet My Old Friend, Bounce Rate
In an SEO agency, one of the most difficult challenges is relaying SEO actions and improvements back to client contacts and their teams. Whether it is a lack of SEO understanding or just the overwhelming excitement over the possibility of an increase in search conversions, clients inevitably (and quite understandably) want to see SEO results immediately. However, the SEO process is a long distance run when compared to its short distance PPC companion.
Microhoo – What SEO Can Learn from the Yahoo!/Bing ‘Arrangement.’
A search engine subbing out their organic results isn’t a new thing. But now, in a web once filled with search engines, only two search engines provide their own organic and paid results: Google and the other one Bing.
SEO Boy’s own Jennya has written pretty comprehensive list of tools to …
How to create a site that searchbots and searchers like
You don’t necessarily remember how you use stairs. You just do. If there’s stairs, you know how to go up them. You don’t think about the height of the step, which leg to lead with and what momentum you use to thrust yourself against gravity while heading forward to continue up the stairs. A website should aim to have that type of intuitive nature in usability.
Lead Generation Galore
Your site’s main purpose is to generate leads and sales. It is not to tell people your story. A story doesn’t pay the bills, a sale does.
Optimizing your Usability
If you have a lot of traffic to your site resist the temptation to “entertain.” Keep your website focused. Don’t add things to it just because you can.
Real World SEO: Acting on Tangible Results
There was once a nice little website of a local contractor that touted the wares of its vendors. Shiny images of machinery filled the gallery with text of the company’s history. The average email contact was
about 1 a week on various types of clients’s needs. The business relied heavily on mail drops, radio and outbound calling. Success was moderate, but there was a slight downward trend. So they turned more energy to the website – uncharacteristic for their …
Apple Vs Flash Vs SEO
Flash has been a favorite of web designers for years and the bane of SEO experts for just as long. The argument of whether or not content organized within a flash object (such as navigation menus) seemed to find a somewhat compromise. Google stated that information within flash objects can be indexed and are working on it, but the whole point might be moot with Apple’s reluctance to have Flash run on its devices.
The Load Speed Experience
One … of … the … most ne… glected … parts … of … eff…ect…ive S… E… O… is… load… time…
Sorry about that. Believe it or not there was a time where people would patiently wait as a website would load all its text, frames (frames?), and images. If there was video, they would click and wait in anticipation for this information that did not exist on their hard drive to come onto their screen.
I remember a commercial about the …
Information Architecture: A Sometimes Forgotten SEO Basic
Coming from a rhetorical background, it is natural for me to analyze situations from another perspective. Information architecture can test this ability; the content of your site can be organized in endless ways, or not organized at all. Applying the correct information architecture can not only benefit usability and web development from the logic of “easy for them to navigate, easy for us to maintain,” but it can also benefit your search engine optimization.
What is Information Architecture?
You’ve probably heard the …
