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Archive for the ‘Usability’ Category

Focusing on what works

January 4th, 2011 | | Social Media & SEO, Usability

The previous year has given us a ton of toys and trends to think about. This year is the year to find what makes sense. Anyone can look at theorize how a business can adopt a trend or toy, but a business wholly adopting something new may be done if it financially makes sense.

Any manager given the task to analyze a budget will be forced to look at where the bulk of its sales came from and look where other …

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Web Copy Best Practices: Writing for Searchers and Crawlers

November 29th, 2010 | | Basic SEO Tips, SEO Copy Writing, Uncategorized, Usability

This post demonstrates how and when to balance creative, persuasive copywriting with SEO best practices. While we use the example of two competing team members (an SEO Specialist and a Copywriter), this guide gives general advice on how to maintain creativity when also focusing on page rank.

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SEO War Room

August 24th, 2010 | | Basic SEO Tips, Conversion Optimization, Link Building, Local SEO, SEO Keyword Research, Social Media & SEO, Usability

The war room exists for every company because your company is in competition with someone else’s company. If you have dominant market share, your competition is yourself. So you always need a strategy.

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Meet My Old Friend, Bounce Rate

August 19th, 2010 | | Basic SEO Tips, Search Behavior, Usability

In an SEO agency, one of the most difficult challenges is relaying SEO actions and improvements back to client contacts and their teams. Whether it is a lack of SEO understanding or just the overwhelming excitement over the possibility of an increase in search conversions, clients inevitably (and quite understandably) want to see SEO results immediately. However, the SEO process is a long distance run when compared to its short distance PPC companion.

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Microhoo – What SEO Can Learn from the Yahoo!/Bing ‘Arrangement.’

August 19th, 2010 | | Usability

A search engine subbing out their organic results isn’t a new thing. But now, in a web once filled with search engines, only two search engines provide their own organic and paid results:  Google and the other one Bing.

SEO Boy’s own Jennya has written pretty comprehensive list of tools to

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How to create a site that searchbots and searchers like

July 20th, 2010 | | Basic SEO Tips, Usability

You don’t necessarily remember how you use stairs. You just do. If there’s stairs, you know how to go up them. You don’t think about the height of the step, which leg to lead with and what momentum you use to thrust yourself against gravity while heading forward to continue up the stairs. A website should aim to have that type of intuitive nature in usability.

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Lead Generation Galore

July 13th, 2010 | | Usability

Your site’s main purpose is to generate leads and sales. It is not to tell people your story. A story doesn’t pay the bills, a sale does.

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Optimizing your Usability

June 8th, 2010 | | Usability

If you have a lot of traffic to your site resist the temptation to “entertain.” Keep your website focused. Don’t add things to it just because you can.

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Real World SEO: Acting on Tangible Results

June 1st, 2010 | | Basic SEO Tips, Conversion Optimization, Usability

There was once a nice little website of a local contractor that touted the wares of its vendors. Shiny images of machinery filled the gallery with text of the company’s history. The average email contact was
about 1 a week on various types of clients’s needs. The business relied heavily on mail drops, radio and outbound calling. Success was moderate, but there was a slight downward trend. So they turned more energy to the website – uncharacteristic for their …

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Apple Vs Flash Vs SEO

April 20th, 2010 | | Usability

Flash has been a favorite of web designers for years and the bane of SEO experts for just as long. The argument of whether or not content organized within a flash object (such as navigation menus) seemed to find a somewhat compromise. Google stated that information within flash objects can be indexed and are working on it, but the whole point might be moot with Apple’s reluctance to have Flash run on its devices.

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