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Archive for the ‘Uncategorized’ Category

Klout: The What, How, and Why

June 9th, 2011 | | Social Media & SEO, Uncategorized

With the advent of social media outlets and their continued evolution and success over the last few years, it’s no secret that social media has become an important part of SEO. Especially considering recent rollouts, like Google’s +1 button and Klout’s +K feature, SEOs who have still been all but ignoring social media should really start exploring different outlets to see if they could be beneficial for their client. The popularity of social media reminds us that people …

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Add the Like Button, Get on the Social Graph

June 8th, 2011 | | Social Media & SEO, Uncategorized

Integrating a “like” button into your website is integral to SEO success, since Facebook is now entering the search market with its Open Graph Protocol, and some are considering Facebook to be the only competitor to Google in terms of search marketing. So, in order to tap into this potential stream of traffic from Facebook, you need to integrate Open Graph Protocol into your site. In the following paragraphs, there will be a brief description of Open Graph Protocol, as …

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The King of PPC

April 1st, 2011 | | Uncategorized

Making an appearance on the wrong blog isn’t the only April Fool’s joke PPC Hero’s playing on us this year! His impersonation isn’t too convincing…


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PPC Hero Proudly Presents: Search Marketing Madness!

March 14th, 2011 | | Uncategorized

When your office is located in the same town as a five-time NCAA championship basketball team it is impossible not to get swept up in the frenzy of March Madness. But as much as Hoosiers love basketball, we at PPC Hero love the Internet even more. To celebrate the great blogs in the Search Marketing industry, PPC Hero is excited to announce our first annual Search Marketing Madness tournament!
How It …

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Web Copy Best Practices: Writing for Searchers and Crawlers

November 29th, 2010 | | Basic SEO Tips, SEO Copy Writing, Uncategorized, Usability

This post demonstrates how and when to balance creative, persuasive copywriting with SEO best practices. While we use the example of two competing team members (an SEO Specialist and a Copywriter), this guide gives general advice on how to maintain creativity when also focusing on page rank.

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Happy Thanksgiving!

November 25th, 2010 | | Uncategorized

SEO Boy hopes you have a wonderful holiday weekend, and are gathered with friends, family and plenty of good food…and football too of course!

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Happy Halloween!

October 31st, 2010 | | Uncategorized

Happy Halloween SEO Boy – great costume! Have fun trick-or-treating, and be sure to save us some of that delicious candy!

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Google to Change Local SERPs. How Will the SEMs React to the Change?

October 28th, 2010 | | Uncategorized

Within the last couple of days, Google has announced some dramatic changes in the way they will display their Google Local Search results.
Google Boost
The first change was the introduction to Google Boost, a fusion of Google Places and AdWords. Google Boost allows businesses to run a sponsored map icon in Google Maps. The icon appears Blue – like in Google Places. What makes Boost so appealing is that it …

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Who is responsible for the SEO in your company?

October 5th, 2010 | | Uncategorized

Who keeps track of it? Anyone? Who will? Who should?

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SEO Enhancement Series: Keyword Research

October 4th, 2010 | | Uncategorized

This post is part 1 of a month long series on SEO Enhancement.

Keyword research is not the most glamorous part of Search Engine Optimization, but it is the necessary first step of any effective search marketing strategy. It is also a task that can quickly take on a life of its own where after hours of diligent research you now have a list of thousands of keywords to choose from. So how do you know where to start? This post …

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