We talk about it here at SEO Boy nearly every week, and it’s mentioned in practically every post, but some people are wondering, “Just when did things like video and social networking platforms become so important to my SEO?” Well, unlike many things in SEO which require debate, discussion and consideration, this one is pretty black and white—May 16, 2007. What was the significance of this day in search marketing history, you ask? …
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Archive for the ‘Social Media & SEO’ Category
Online Crisis Management: Preparation, Not Practice-Makes-Perfect
Just yesterday, while discussing the sad state of the Governor’s Office in his home state, my husband shared with me a recent tid-bit one of his graduate business professors had shared with the class. The professor, while working with corporations on developing core business principles, asked top execs of major, multi-national corporations, “what is your core business strength?” The worst answer, the professor said, was not …
Online Reputation Management: A Black Friday Follow-up
A few weeks ago, in a post titled Online Reputation Management: 10 Minutes a Day To Monitor Your Company’s Online Reputation, I talked about how important, and easy, it is to monitor your online reputation. We focused on how to keep track of what others are saying about you and how to add to the conversation and build your presence in search results while doing it. Now, as the holidays approach and Black Friday, the reputed “biggest shopping day …
Happy eCommerce Holidays: Customer Reviews, Blogs and Original Content Create Snowballing Sales and SEO Success
‘Tis the season to go shopping online! By mid-November, many ecommerce marketers are looking at the downhill ride of the year—and no, I promise I don’t mean sales declines. You’ve prepped, planned and plotted all year for this. All your planning is about to be put into action and now is the time that many ecommerce marketers sit back and watch what happens. Certainly nothing is dismissed or ignored, but you’ve done most everything that can be done and now …
Online Reputation Management: 10 Minutes a Day to Monitor Your Company’s Reputation
Have you ever been to a store and had just awful service? A sales person ignores you, or worse, is outright rude? Maybe you had to send back your meal at a restaurant three times because your food was cold? It’s happened to all of us at some point and, if you’re like me, ten minutes after you’ve left the store or paid the check at the restaurant, you’ve come up with …
