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Archive for the ‘Social Media & SEO’ Category

How to Use Facebook to Grow Your Business

June 3rd, 2009 | | Social Media & SEO

My sister and I have tried to get my dad to “get on” Facebook.  Not realizing that our terminology is a little vague for those who are unfamiliar with the social networking site, he has replied “is it a bus or something?” on multiple occasions. We refresh his memory, tell him it’s a website where he creates a profile and can send us messages and see pictures, etc., and he promptly poo poos the idea-he doesn’t want to “expose himself …

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SEO Boy’s Super Friends Interview Series: Destination Search Engine Marketing and More with Stoney deGeyter

May 26th, 2009 | | Basic SEO Tips, Interviews, Podcasts, SEO Management, Social Media & SEO

Thanks for joining us for yet another installment of the SEO Boy’s Super Friends Interview Series! We recently spoke with Stoney deGeyter from Pole Position Marketing. He is the associate editor of the Search Engine Guide Blog and he owns his own blog, the E-marketing Performance Blog. In 1998 he founded Pole Position Marketing where he pioneered the concept of destination search engine marketing.

SEO Boy authors Amber and Carrie spoke with Stoney …

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What To Do if Your Organization is Resisting Your SEO Efforts

May 20th, 2009 | | Basic SEO Tips, Social Media & SEO

With the nature of our lovely blog, we discuss how to best optimize your website for search engines. However, what do you do if you work with/for a company that is resisting and/or are incapable of making the robust SEO changes you have planned?

What’s holding you back?

There could be a few reason that your company/client are incapable of making SEO changes:

  • Logistical limitations: The optimizations can not be implemented due to a lack of resources within the IT department. Or the …
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Tips on Staying Up-to-Date In the Ever Changing SEO Industry

May 7th, 2009 | | Basic SEO Tips, Social Media & SEO

Yo Gabba Gabba

As part of my newly adopted daily ritual, this morning I was doing my best to drown out the sounds of Yo Gabba Gabba (don’t ask) and enjoy my coffee and blog reading.  Surprise, surprise – I subscribe to a ton of blogs.  Blogs about SEO.  Blogs about PPC.  Blogs about blogging.  Blogs about business.  Reading all of these blogs keeps me abreast of …

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My 2 Cents on Twitter and SEO

April 28th, 2009 | | Social Media & SEO

Even though it’s only a couple of years old, Twitter’s popularity is apparent. From hosting and attending TweetUps to Tweetspam, it’s a force unto itself. But there’s a problem: What do you do with it?

No-Follow Tags

Links from Twitter to your web page won’t pass link juice, so look elsewhere for linkbuilding.

Fluffity Puffity Fluff

Micro-blogging can really lend itself to a lot of unimportant or self-important posts that can really dilute your message. Some may argue that it ads a human element, …

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Jump On the Twitter Bandwagon: How Twitter Can Improve Your SEO

April 20th, 2009 | | Social Media & SEO

cute-tweet

Photo courtesy of Andy Kinsey

How does one know when it’s time to jump on the Twitter bandwagon? When Oprah finally makes an entire show on Twittering that’s when!  Lately it’s been Twitter this, Twitter that, everyone is “Tweeting” these days including celebrities who claim they don’t want everyone to know what’s going on in their lives but Twitter about it anyway.

So, if you’re not on the Twitter bandwagon …

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How to Be a Social Media Snob and Why It’s Important for Your Success

March 26th, 2009 | | Social Media & SEO

One of the most talked about elements of SEO these days is utilizing the power of social media to reach the masses (and gain a few links along the way). There’s no doubt that social media is a powerful tool and should be a part of your SEO campaign. But knowing that you should do something is only half the battle. When formulating a social media strategy, the problem that I always face is the decision of …

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2 Ways of Using Social Media to Improve Your SEO Campaign

March 24th, 2009 | | Social Media & SEO

While it is still being argued whether or not Social Media is beneficial to business, some have taken a hold of it, others are wondering how to get social media to work.  But I would urge you to take a step back from the arguments and see that Social Media can be a benefit to your SEO campaign in the simplest of ways.

1. Social Media as Link Building

In one personal experience, I had the privilege to try to boost SEO rankings for …

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Are You Optimizing Your Press Releases For Social Media?

January 21st, 2009 | | SEO Copy Writing, Social Media & SEO

When you’re looking to find out what’s new in the world, or what’s going on right now, where are you looking online? Most of us don’t look past the social media sites we’re already using all day, everyday, to get the latest news and current events. Social media platforms are the new source of news these days. Whether it’s our friends or colleagues posting interesting news items or events on their social networking profiles, or our favorite blogs giving us …

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My 2 Cents on the SEO Community

January 1st, 2009 | | Reputation Management, Social Media & SEO

I was strolling through Sphinn the other day, poking my head in on a few posts and discussions. The quality (mostly) and variety of content there is tremendous and helpful. Well, eventually I landed on an article about “little known high value links.” My interest was piqued as link building is one area where I am constantly seeking new ideas to grow my skill set. The article is unpretentious, and brief – but holy crap …

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