Owning a small business means keeping a tight budget and running things as efficiently as possible. Turning a profit and making your business successful can be decided simply by the choices you make (or don’t make). These two initiatives usually disqualify most types of marketing that a local business might like to participate in, by having to make even the slightest investment and not being able to see how successful you are at making your investment back. A couple of …
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Archive for the ‘Social Media & SEO’ Category
Can Your Website Convert the Increased Traffic Brought On by SEO? – Part 2
In Part 1 of my Website Conversion post I discussed how SEO will only be so valuable if the landing page isn’t set to convert the traffic. And as I wrote last week, having call-to-actions such as “Contact Us” and “Blog,” despite searchers familiarity with these terms, typically aren’t enough if one is serious about getting their traffic to convert into leads, sales, survey information…
This week I would …
SEO Expectations in 2010
2010 Could shape up as a year to send SEO workers back to school. With terms such as Google Caffeine, Place Pages and the ever increasing influence of social media, SEO still remains a fluid discipline. There is no hard cover textbook, there is no sure-fire method to optimize – it’s based on several factors that change and evolve over a period of time and your success is based relative to your competition’s weakness. Let’s take a look at how …
4 SEO Predictions for 2010: “The Year of Results”
December 30th, 2009 | Finn | Social Media & SEO
I have a feeling that 2010 will be my kind of year. It’s going to be the year that infuriates and inspires me, sometimes in the same moment.
It’s because I’m one of those that hate to be measured by but love to see results. And 2010 is going to be “The Year of Results.”
Because I think a few things are going to happen:
1) SSO Won’t Bark Until…
Sometime around January, Google Caffeine will be running on all their data servers. Google …
Google Announces Real Time Search Results, Image Matching, and SSO-Themed Chrome Plugins
December 9th, 2009 | Finn | Social Media & SEO
Most companies, when they have news, products, or services that have the potential to change their industry, will “allow” bits and pieces of their story to be “leaked” in order to generate a buzz. Then those companies will spread out their news over the course of days so as to maximize the media benefit of their news.
Leave it to Google to hold an event, invite the media, be mum about the details, and then bum-rush the industry by introducing several …
Why Twitter is Important and How You Can Make it Work
September 23rd, 2009 | Joe | Social Media & SEO
We haven’t written extensively on Twitter just yet (a few articles here and there) so I thought I’d take the bull by the horns and write about the ever-growing popularity of this gargantuan little bird. Specifically, I’ll discuss why Twitter is important and how you can gain more followers.
Social media gains more importance in the eyes of marketers just about everyday. We’ve walked through the door of open, direct communication with customers/clients/colleagues and there is no turning back. Over …
Monitor Your Social Media Initiatives with Trackable Shortened URLs
June 24th, 2009 | Joe | Social Media & SEO
With the rise of social media comes the truncation of communcation. Our interactions with individuals continues to get smaller and smaller. Now with Twitter being all the rage (and rightly so), our interactions (at least via Twitter) are limited to 140 characters. This doesn’t give us a lot of space to say what we have to say. So, when you include a link in your Tweets, it needs to be as short as possible. So, I thought I’d …
The Power of Twitter: Iranian Election as a Case Study in Crisis Communication
Twitter can improve your SEO, Twitter can be an amazing branding tool, but now Twitter is affecting international relations and helping mold the course of political history. If you’re still wondering if Twitter has the power to function as a valuable marketing tool, well, then talk to the U.S. State Department.
The protests and demonstrations after last Friday’s Iranian election are playing out in real-time on Twitter, even despite government filters and media restrictions. Even the candidates …
Why You Should Set Your Facebook Username Now
June 15th, 2009 | Amber | Social Media & SEO
Recently, Facebook announced they would be accepting usernames for all account holders as a way to direct more of your friends and family members to your Facebook page. Once you set your username, your new Facebook URL will look identical to: www.facebook.com/username.
The new usernames are currently only for Pages and Profiles, not for group or event pages. Also, once you set your new username, you can not go back and change it, so make sure it’s the …
To Tweet Or Not To Tweet, And How…
In the last few weeks I’ve seen a lot of no-no’s when it comes to Twitter. I’ve seen a CEO make idle threats at former employees, I’ve seen a tweet about ones visit to the restroom, and I’ve even seen what I am sure to be confidential corporate information tweeted by a CMO. I’ve even seen an account removed entirely—it’s been a bad month. Now, of course there’s no reason to disregard Twitter as an amazing marketing and social media …
